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The Independent UK
The Independent UK
National
Justin Baragona

Fox News resurfaces Sydney Sweeney ice cream ad

  • Fox News aired a segment on a month-old Baskin-Robbins advertisement featuring Sydney Sweeney, attempting to create a narrative of liberal outrage.
  • This segment followed a similar manufactured controversy by the network concerning an American Eagle commercial also starring Sweeney.
  • Despite claims of criticism from both sides, Fox News hosts presented only right-leaning social media posts as evidence of widespread liberal backlash.
  • Media analysis, including by The New York Times, confirmed that conservative influencers and media outlets initiate these outrage cycles by amplifying obscure or minor criticisms.
  • This strategy is identified as a recurring tactic within right-wing media, forming an outrage-industrial complex designed to generate controversy.

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