Whether it's increasing back pain or feeling existential dread every time a new meme pops up, it's tough being an "unc" online these days.
Fortnite is not helping matters with its willing participation in Gen Alpha's most popular meme of 2025, and it took a good amount of research to figure out just what the heck is going on. But if you're online at all these days, it's impossible not to at least hear about the "6-7" phenomenon.
The outrageous meme even made its way into Fortnite's recent live event, and it has kids everywhere in a tizzy. Here's an explanation of what it's all about. I will try my best.
Fortnite 6-7 live event joke
The "67" meme took over 2025 with young people, and it can only be described as brain rot and Gen Alpha's takeover of internet culture throughout the year. The meme itself is nonsensical, but it's been so popular with youth that Fortnite added a joke with it in its Zero Hour live event to end Chapter Six.
There's not really any true meaning to what 67 or 6-7 really is about. Earlier in the year, it began with the song "Doot Doot (6 7)" by rapper Skrilla being used in TikTok and Instagram Reels edits featuring basketball players, like LaMelo Ball. He stands six-foot-seven, so that has something to do with it.
The youth began to say "67" while excitedly making a hand gesture, and it started appearing all over the internet. It doesn't make sense, I know, but welcome to brainrot culture.
At the end of the Fortnite event, which saw an Avengers: Endgame-like display of a tremendous number of Fortnite's collabs culminate in a giant monster being defeated, it marked the end of Chapter Six and the beginning of Chapter Seven.
And so, before the servers went down for maintenance in between seasons, Epic Games transitioned from six to seven with, you guessed it, a "67" meme. You can see it in the video above from the perspective of "family-friendly" streamer NickEh30.
The event itself was an amazing spectacle. It featured collabs and cameos such as Godzilla, King Kong, Mighty Morphin Power Rangers, Teenage Mutant Ninja Turtles, The Simpsons, Marvel, Superman, K-Pop Demon Hunters, Hatsune Miku, Kill Bill, and many more.
If you don't understand the "67" hype, don't worry, because all that it means is that you were probably born before the year 2000. There's nothing wrong with that, regardless of what Gen Alpha may say. My best explanation of the phenomenon is that it's popular because it's dumb, and it's being celebrated as such with full knowledge of how silly it is.
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