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Anthony Alaniz

Ford Is Building a $30,000 Electric Truck. Here's Everything We Know

Believe it or not, Ford is adding yet another pickup to its lineup—this time, a fully electric model. While we've seen electric trucks from Ford before, this one will be smaller, more in line with the compact Maverick rather than the full-size F-150 Lightning.

Designed to be both affordable and efficient, Ford will build the new truck using an all-new "Universal EV Production System," aimed at reducing costs for both the company and consumers. It’s expected to start at around $30,000, match the performance of an EcoBoost Mustang, and offer more interior space than a Toyota RAV4.

Ford is also introducing a new “Universal EV Platform” for this truck and future EVs. This architecture uses 20 percent fewer parts and 25 percent fewer fasteners than a typical vehicle, streamlining production and cutting costs.

It’s an ambitious effort, and Ford has already outlined what we can expect in the next few years. Here's everything we know about Ford’s upcoming mid-size electric truck.

What Will It Be Called?

If we’re lucky, Ford could revive a retro name for this new pickup. Ahead of the truck’s announcement in August, Ford filed a trademark for the Ranchero name. The original Ranchero was a two-door car-based pickup, designed to compete with the Chevrolet El Camino.

Ford has also recently trademarked several other names: Fathom, Fuze, Hive, and Mythic. While not as exciting as Ranchero, these could be reserved for other vehicles built on the new EV platform. Let’s hope the new truck gets a name with a bit more character.  

What Platform Will It Ride On? 

Ford’s upcoming compact electric truck will be built on the company’s new Universal EV Platform. This next-gen architecture uses 20 percent fewer parts and requires 40 percent fewer workstations during assembly. 

The truck’s wiring harness alone will be 4,000 feet shorter and 22.1 pounds lighter than previous versions. That should contribute to a 15-percent faster production process.

How Big Will It Be? 

Ford technically calls its new electric truck a "mid-size vehicle," which would put it in a similar category as the Ranger. For reference, the latest Ranger is about 210.0 inches long, 87.0 inches wide, and 74.0 inches tall. 

Despite that, this new truck should be closer in size to the current Maverick. Ford claims the pickup will offer more passenger space than a Toyota RAV4, along with a front trunk (frunk) and a traditional rear bed for added versatility.

What Will It Look Like?

There are only so many ways to design a pickup, and so far, Ford has only revealed a vague silhouette of a generic four-door truck. It’s expected to combine the compact charm of the Maverick with the rugged utility of the Ranger.

Our rendering envisions the truck with a closed-off front grille that conceals the frunk, as well as front and rear light bars connecting the headlights and taillights—styling cues reminiscent of the F-150 Lightning.

What Will Power It? 

Ford’s upcoming electric truck will use “advanced” prismatic lithium-iron-phosphate (LFP) batteries. LFP batteries are cheaper and more durable than traditional lithium-ion cells, though they offer lower energy density.

In the Mustang Mach-E Standard Range, a 73.0-kilowatt-hour LFP battery delivers up to 260 miles of range. While Ford hasn’t disclosed the truck’s battery size, it has revealed that the battery will double as the vehicle’s structural sub-assembly and floor, contributing to rigidity and packaging efficiency.

Although not yet confirmed, the truck is expected to offer both single- and dual-motor configurations. Ford claims it will be as quick as an EcoBoost Mustang, which reaches 0–60 mph in the high 4-second range, while generating more aerodynamic downforce.

How Much Will It Cost?

Ford says its upcoming electric pickup will start at around $30,000—just above the Maverick ($29,840) and well below the mid-size Ranger, which starts at $35,245 for 2025. That should leave just enough room for a third truck in Ford’s lineup.

Currently, the truck has no direct EV competitors, but if Ford hits that $30,000 target, it would undercut most gas-powered mid-size pickups as well. For reference, the Toyota Tacoma starts at $33,185, and the Chevrolet Colorado at $33,595.

How Will Ford Build It? 

Ford is promoting a new manufacturing approach for this truck—and other upcoming electric vehicles—called the Ford Universal EV Production System. This system reimagines the traditional assembly line into an “assembly tree,” with three separate sub-system lines converging into one.

Ford claims this innovative process, combined with the new platform, could speed up vehicle assembly by up to 40 percent. Production will take place at Ford’s Louisville Assembly Plant in Kentucky.

When Will It Debut? 

Ford hasn’t announced an exact debut date for the truck, only confirming it will go on sale in 2027. Given the new manufacturing process that Ford has proposed, there’s plenty of prep time still needed before production can begin.

This means the truck will likely debut sometime in 2026, possibly late in the year. Ford isn’t just launching a new vehicle—it’s rolling out a new production system that must be implemented and perfected before the first trucks reach showrooms, which is no small task.

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