For most of us, Amazon Prime Day is all about the tech deals - and one of the top offers of today in the UK has got to be the huge price cut on the Fitbit Charge 3.
Usually £129.99, Amazon has cut the price of the Fitbit Charge 3 to £95.99 - a saving of 26%.
Having been released a year ago, the Fitbit Charge 3 does feature a few unimpressed reviews on Amazon's customer reviews section, but is still one of the best overall non-smartwatch fitness trackers out there - as well as boasting more features than the recent Fitbit Inspire HR.
So much so that we voted it one of our best fitness trackers to buy in 2019 earlier this year.
While it does lack GPS, it makes up for it in many different ways, such as having the ability to count stairs, as well as swim tracking and a very long-lasting battery - with both of the latter two often adding a hefty sum to the final total.
So if you're not willing to wait around until September when a new Apple watch is likely set to launch, it could be prime time to pick up a Fitbit. Although it is only available in rose gold and grey in the Amazon Prime Day sales.
Meanwhile, Boots are still selling it in lavender for £149.99 while Argos have a black version for £119.
If you don't like any of the colours, the Fitbit Versa is also on sale in a range of hues, for £139 rather than £199.99.
As with all Amazon Prime Day deals, you'll only be able to pick up the impressive discounts if you have an Amazon Prime membership (or are on a 30-day free trial ). Amazon has momentarily slashed the price of its annual discount to £59 though, which will end alongside Prime Day at midnight tomorrow.
New deals will also continue to be added every hour until midnight on Tuesday 16th July, when Amazon Prime day will end, so there's no guarantee another, equally as impressive or perhaps better wearable deal will come out before then.
For our top picks of other deals, we've also rounded up the best Amazon Prime Day deals , plus the best Amazon Prime Day tech deals.
