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The Hindu
The Hindu
National
The Hindu Bureau

First consignment of Neera sent to US

KOCHI

Coco Nectar, the ready-to-drink Neera produced by Global Coconut Farmers’ Producer Company Limited (GCFPCL), Tirupur, Tamil Nadu, was flagged off from Kochi to the United States by K.B. Hebbar, Director, Central Plantation Crops Research Institute (CPCRI) and Vice Chairman, Coconut Development Board, on Saturday. The consignment was flagged off from Vallarpadam.

Dr. Hebbar congratulated the farmers producer company for making an entry into the global market and recalled that the development was the result of efforts by 1,200 member farmers of the company. GCFPCL spokesperson said the company would work to export one container a month. Hanumanantha Gowda, Chief Coconut Development Officer, was among those who spoke. Regent North America LLC is the importer of Neera consignment from India, according to a press release.

GCFPCL functions with the primary objective of enhancing the livelihoods of its members. The company produces 1,000 litres of Neera a day, which is being sold in around 600 outlets in Tamil Nadu. Of these, 200 outlets are organic stores. The product is available on online platforms like Flipkart and Amazon, the release added.

Thenneera, a natural drink collected from coconut inflorescence, is a unique beverage which is delicious and nutritious. The first-of-its-kind drink packed without preservatives has a shelf life of 12 months.

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