A fire broke out at Westfield Stratford City shopping centre in London, which was evacuated.
London Fire Brigade sent 10 fire engines and a 32-metre turntable ladder to the blaze at a multi-storey car park, where a number of vehicles were alight on the upper level.
People inside the shopping centre shared images on social media of people being evacuated.
Meanwhile, West Ham supporters heading to the London Stadium for the game against Tottenham Hotspur at 5.30pm, posted pictures of the fire.
A London Fire Brigade spokesperson said: “Ten fire engines and around 70 firefighters have been called to a fire at a multi-storey car park at Westfield Shopping Centre on Montfichet Road in Stratford.
“A number of vehicles are currently alight on an upper level of the car park.
“The fire has been producing a significant amount of smoke and we're advising people to avoid the area at this time.
“The shopping centre has been evacuated as a precaution.”
The fire brigade received 35 calls over the fire, with the first coming in at 4.05pm.
It said the blaze was under control at 5.54pm, and its cause was now under investigation.