One of the most loved brand around the world and French luxury house, Louis Vuitton just made history as it treated football fans with a sensational collaboration, which features two of the most outstanding football players in the world, Cristiano Ronaldo and Lionel Messi.
Messi and Ronaldo have often been pitted against one another, off the field, but this time around they are locking heads in a game of wits - chess, played on iconic Louis Vuitton trunks. The athletes come together to promote Louis Vuitton's Maison's Art of Living Collections, which honours the company's long heritage of producing trunks for the world's most valuable athletic trophies.
Lionel Messi and Cristiano Ronaldo can be seen playing chess on top of Maison's Art of Living Collections in the photograph taken by American photographer Annie Leibovitz. The French luxury house's Instagram handle captioned the photo, "Victory is a State of Mind."
According to HypeBeast, "the campaign not only celebrates the house’s longstanding tradition of crafting trunks but both football legends. At the opening ceremony, the FIFA trophy was presented and arrived in a custom Louis Vuitton Case. Football fans around the world expressed their excitement and awe when the campaign first hit the internet, as the campaign signified a never-before-seen reunion of two of sports’ greatest, yet most respected rivals in a luxury campaign."
While it is unknown who will win the trophy, the campaign had fans going gaga over the duo. Both players posted the frame worthy photo on their Instagram profiles.
The campaign was done to coincide with the ongoing soccer world cup which has the attention of soccer fans across the world. We loved the camapaign, tell us your thoughts about it in the comment section below.
