Giorgia Rossi is a mum, staunch Labor voter, and small business owner who fears the Australian dream might die.
As she and her best friend watched their young children grow up, they reflected on their own tech-free childhood, and wanted Australian kids to have that same experience.
They bet on themselves and founded Possum Play, a small furniture business marketed as "screen-free, imaginative play, every day".
"We grew up tearing cushions off couches ... kids use their imagination to turn them into unlimited configurations, little cars, rocket ships, reading nooks, spare beds and obstacle courses," Ms Rossi told AAP.
"We invented a product that essentially did the same thing with a piece of furniture custom built for children."
But Ms Rossi said federal budget tax tweaks - specifically, paring back the 50 per cent capital gains tax discount - might have prevented their business from ever being more than a thought bubble.