A boy punches his jaw while waiting for the school bus, following an online trend known as "bonesmashing".
Designed to change facial structure by causing microfractures, the disturbing internet craze has gained popularity due to male influencers promoting "looksmaxxing".
It's an online subculture originating from the manosphere and specifically targets vulnerable young men.
But what if the same manosphere could be populated with positive influencers instead?
It's the topic up for discussion at an international gathering of advocates and policymakers gathering in Rio De Janeiro.
The MenCare Changemaker Summit is being held from May 27 to 30. It will include a Boys and Men Festival, which will be open to the public, to hear about masculinity, care and solutions to end gender-based violence.
