Everton FC have announced a new partnership with an "ambitious" energy drinks brand.
The Blues have named Monster Energy as their 'Official Energy Drink Partner', meaning it will have a presence at Goodison Park on matchdays.
The club said the deal will also mean branded content exposure across Everton's digital channels.
Alan McTavish, Commercial Director at Everton Football Club, said: “We are excited to welcome Monster Energy as an Official Club Partner.
"The Monster Energy brand will be familiar to a lot of our fanbase and through this partnership they will enjoy global exposure by accessing marketing assets as well as a presence at Goodison Park on matchdays.
"Monster is an ambitious brand with a unique approach, and we look forward to seeing what we can achieve in partnership together.”
Global brand Monster Energy is available in more than 140 markets worldwide, including Asia which remains a "key focal point for its new sponsorship portfolio".
A spokesman said with a reputation of ‘refusing to accept the traditional’, Monster Energy has built partnerships across sport supporting motocross, off-road racing, Formula 1, MotoGP, NASCAR, MMA, BMX, surfing, snowboarding, skiing and skateboarding.
Monster Energy’s SVP Marketing EMEA, Jon Tuck said: "Monster Energy is hugely proud to be able to announce our partnership with Everton Football Club.
"Knowing the passion and pride of Everton fans in the UK and worldwide, we are excited about the opportunity to work closely together to unlock some great experiences for everyone connected with the club.”
