The next generation of basketball legends will rock uniforms by New York City-based streetwear designer Eric Emanuel.
For the 45th-annual McDonald’s All-American Game, Emanuel collaborated with adidas to outfit the best high school players in the nation when the tip-off at Chicago’s Wintrust Arena on Tuesday, March 29.
These jerseys are made from one hundred percent recycled materials and are tailored specifically for each athlete’s body for max breathability. They also have an incredibly high coolness factor.
Almost one year ago, Emanuel was able to open his first-ever brick-and-mortar concept store in New York City. The location, which was previously occupied by BAPE’s flagship on 91 Greene Street in SoHo, sits directly next to luxury brands including Louis Vuitton, Dior, and VERSACE.
Last year, when his brand released new clothing, lines often looked what you could expect from a new Supreme drop. After a few months, Emanuel had to introduce a new reservation system to both increase efficiency and calm the crowds.
Emanuel recently caught up with For The Win to discuss his collaboration with adidas and the McDonald’s All-American Game.
