An energy supplier has said sorry for suggesting people should cuddle their pets and loved ones to keep warm.
Ovo Energy had sent customers a link to a blog with tips that also included 'cleaning the house' and 'doing a few star jumps'
The company said sorry in a statement to the BBC, saying: "We are embarrassed and sincerely apologise.
"We understand how difficult the situation will be for many of our customers this year."
SSE said people could find other ways of keeping warm by leaving oven doors open after cooking and by having "a cuddle with your pets and loved ones to help stay cosy".
The blog, seen by the Financial Times, was sent to SSE customers and has since been removed and it will be updated.
The advice came as many households are worried about rising energy bills.
Labour is set to pile extra pressure on the Government today (Tuesday, January 11) over the rising cost of living by challenging MPs to back up past promises on cutting VAT.
In an opposition day debate in the Commons the party will put forward a motion which, if passed, would force MPs to vote on the proposals.
And Labour’s shadow climate change and net zero secretary Ed Miliband said it was time to support families through the “growing cost-of-living crisis”.
Labour has proposed slashing VAT on energy bills for a year, alongside a windfall tax on the North Sea oil and gas industry, to help support those struggling as energy prices rise.
But the Government has so far resisted making moves on VAT, and Education Secretary Nadhim Zahawi said oil and gas companies were “already struggling”.
