Enter your email to read this article
Read news on any topic, in one place, from publishers like The Economist, FT, Bloomberg and more.

Elon Musk announces his newest Twitter verification plan

the Elon Musk Twitter account seen displayed on a smartphone and Twitter logo in the background. (Credit: Rafael Henrique—SOPA Images/LightRocket via Getty Images)

In the murky depths of a [hotlink]Twitter[/hotlink] reply chain, Elon Musk has revealed further details and even a new timeline for his overhauled verification system for the platform. 

After previously teasing that the blue check marks for verified accounts could change color, Musk confirmed on Friday that organizations would shortly receive gold checks and that government officials would have gray checks, as early as next week. 

Replying in a thread to The Crypto King and former U.S. Secretary of Labor Robert Reich, Musk added that all other verified persons, “celebrity or not,” would keep the original blue ticks. But, they will also all be manually authenticated. “Painful, but necessary,” he said. 

When pushed for an explanation, Musk replied: “All verified individual humans will have same blue check, as boundary of what constitutes 'notable' is otherwise too subjective. Individuals can have secondary tiny logo showing they belong to an org if verified as such by that org.” 

According to Musk, this latest change will come into fruition on Dec. 2 after having been pushed back from his initial Nov. 29 deadline. 

It marks a shift from the billionaire CEO’s original plan to make the blue verification tick, first designed to stop imitation, available to anyone willing to pay $8 per month for Twitter Blue, the premium service that enables users to edit their tweets and unsend, among other features. It appears that those paying for Twitter Blue will now be verified manually.

Experiments cause chaos

Musk swiftly backtracked on the blue-tick-for-all system after it led to a wave of imitations.

Eli Lilly and [hotlink]Lockheed Martin[/hotlink] were victims of imposters who set up fake verified profiles to tweet company announcements that sent the companies’ stock prices plummeting.  

In a further experiment, Musk’s Twitter tested out using a gray “official” tick for certain accounts, which was switched on and off multiple times. To tackle impersonation, Musk then said that all imposter blue-check accounts that weren't clearly labelled “parody” would be permanently suspended

In addition to new verification colors, Musk now also plans to reinstate almost all previously suspended accounts, after putting the decision to a Twitter poll — 72% of voters said yes. 

Related Stories
Elon Musk says Twitter will re-launch its verification program next week
The embattled CEO tweeted Friday that the company will re-launch its paid verification program next week. He says accounts will be manually verified and color coded, but has yet to offer details.
From analysis to the latest developments in health, read the most diverse news in one place.
Elon Musk to launch new blue, gold and grey Twitter ticks
New colour-coded categories next week for individuals, government and firms with accounts ‘manually authenticated’
Elon Musk reacts to Twitter user's meme on ‘Mars mission’ of SpaceX: 'Still moving'
A Twitter user tweeted a meme that mocked other ventures of Musk and how the co-founder of Tesla and SpaceX is only focusing on Twitter now
Musk announces gold, gray and blue badges for Twitter accounts
San Francisco (AFP) - Twitter's billionaire owner Elon Musk announced Friday that the platform would be launching differently colored badges to distinguish between accounts.
Elon Musk might make an 'alternative' to iPhone, Android phones if...
Yesterday, Elon Musk said that Twitter plans to relaunch its premium service that will offer different coloured check marks to accounts next week
One place to find news on any topic, from hundreds of sites.
Twitter to launch ‘Verified’ service next week: Elon Musk
Elon Musk has said that Twitter will launch its ‘Verified’ service next week