Black Friday fever has reached boiling point.
Discounts have been flying for weeks, but now we’re at the crunch, it’s time to checkout your online basket.
Practically every retailer and store under the sun has skin in the game, from John Lewis and Amazon to London’s biggest and best department stores — like Selfridges.
Oxford Street’s landmark department store is the place to shop for designer Black Friday goods, where the high prices of luxury labels find themselves snipped by the discount scissors. If you’ve been saving up for something special on your wishlist, your moment of glory is here.
I’ve spent hours trawling through Selfridges’ digital shelves and cherry-picked the finest options for you below. Consider that retail itch well and truly scratched.
Shop now
CARTWRIGHT & BUTLER Advent calendar
December 1 is here! If you've held off buying your advent calendar until now, the spoils are yours over at Selfridges where this 5kg Cartwright & Butler compilation is on sale. Hurry, there aren't many left.
Was: £249.99
Buy now £199.99, Selfridges
GHD Platinum+ Black Straightener
In need of a new pair of styling tools? These GHD straighteners are currently on sale, with over 20% off.
Was: £239
If you’re shopping for haircare to gift as gifts, ghd’s bundle comes out top.
Buy now £188.81, Selfridges
Huawei Watch GT 5 41mm smartwatch
A smartwatch that looks like an expensive analogue, Huawei merges both timepiece worlds with style.
Was: £269.99
Buy now £169.00, Selfridges
AMY LYNN Drop-Waist Metallic Satin-Crepe Maxi Dress
No idea what to wear to your next ball? Give yourself a Cinderella moment thanks to Selfridges sale where this pretty maxi is half off. Sizes 6 - 14 available.
Was: £99
Buy now £49.50, Selfridges
THE TECH BAR Smart Mini Bian Stone massage gun
Muscles stuck between a rock and a hard place? That doesn't seem so bad a prospect if you're talking about this mini percussion massage gun, which comes with a Bian stone at the head for extra efficiency.
Was: £399.95
Buy now £319.95, Selfridges
DJI Osmo Pocket 3 Handheld Camera
Get closer to the action with this handheld camera, a blogger favourite. It offers clear images even when you're moving at speed and comes with a built-in three-mic array, which can effectively cut wind noise and record omnidirectional stereo sound. TikTok fame is a click away.
Was: £489
Buy now £399.99, Selfridges
Whistles Round-Neck Long-Sleeve Sequin Mini Dress
It’s officially sparkle season. When better to treat yourself to a sequin dress from Whistles? Especially considering it’s better than half price.
Was £179
Buy now £69.00, Selfridges
Monica Vinader Heart-Charm 18ct Yellow Gold-Plated Vermeil Sterling-Silver Pendant Necklace
For the one with a heart of gold, this Monica Vinader trinket is a lovely show of appreciation.
Was: £99
Buy now £69.30, Selfridges
ASPINAL OF LONDON Pebble Leather Passport Cover
Going somewhere? Not without your passport, you're not. This patriotic holder will keep it safe and easy to spot in your hand luggage.
Was: £95
Buy now £76.00, Selfridges
Adidas Italia 70s Suede Low-Top Trainers
Retro trainers are still on the up – and they’re getting even lower profile. Where the Samba was the hot topic a couple of years ago, the Italia is this year’s silhouette that’s rising through the ranks.
Was £100
Buy now £65.00, Selfridges
Aspinal of London Stella Branded Leather Satchel
Satchels are back! Aspinal's comes in a fetching racing green, crafted from premium leather and can be worn cross-body.
Was: £550
Buy now £220.00, Selfridges
KG Kurt Geiger Nia Faux-Fur Mules
Forget traditional slippers because this year’s all about the fluffy mule. Kurt Geiger has just the pair which are currently £30 off.
Was: £129
Buy now £49.00, Selfridges
CARVELA Marcia Heeled Faux-Leather Ankle Boots
These gorgeous faux-leather ankle boots have a slight heel - perfect for when you want to dress up an outfit.
Was £79
Buy now £69.00, Selfridges
Find more Black Friday 2025 bargains
When is Black Friday in 2025?
This year, Black Friday officially starts on November 28, the day after the US celebrates Thanksgiving.
When is Cyber Monday?
The sales run through the weekend, with many rounding up by the following Monday, which is December 1 this year. A day traditionally reserved for electronics, it is known as Cyber Monday.
Black Friday origins
It’s a catchy name, but the story behind is a bit murky. Some say it’s down to the colour of the traffic-choked streets when the sales first started in America. Others say it relates to customers and stores being in the black, rather than in debt red. Whatever the truth, the retail phenomenon has gone global.
Why you can trust Standard Shopping’s Black Friday coverage
If you’ve never really shopped the sale before, Black Friday can be a bewildering time. How to tell a good deal from bad, a performative discount from a genuinely dazzling reduction?
Well, stick with Standard Shopping. Not only have we reported on Black Friday for nearly a decade, but we also cover all major sales events worth your attention and money. We will pass on those can’t-miss-’em deals, flash sales and viral shopping moments the moment they come in. Gatekeeping? Don’t know her.
