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Daily Mirror
Daily Mirror
Entertainment
Jon Hebditch

Dragons' Den rejected most lucrative deal in show's history which would have made £360m

The producers of Dragons' Den rejected the most lucrative deal in show's history which would have made a staggering £360 million.

BrewDog co-owners James Watt and Martin Dickie started their craft beer company 13 years ago and went on to earn a fortune as they went from brewing to launching an international bar franchise.

Shortly after setting up the company, the pair applied for Dragons' Den offering the celebrity investors a 20 per cent stake in return for a £100,000 investment.

Watt revealed they were rejected by the producers after their screen test and he's calculated that the original £100k offer would now be worth a whopping £360 million.

In a post on LinkedIn, he explained: "In 2008 we applied to Dragons' Den & got as far as a screen test and we pitched our hearts out before the producers rejected us.

BrewDog co-owners James Watt and Martin Dickie were turned down by Dragons' Den (Publicity Picture)

"They deemed Martin & myself not investment worthy. We were crushed. We were prepared to offer the Dragons 20% for £100,000.

"Based on our latest BrewDog valuation, that investment would now be worth almost £360m meaning the Dragon's missed out on by far the best deal in Den history.

"We got over the rejection eventually. But it took a while."

The offer was never put to the Dragons as producers rejected the duo after their screen test (BBC)
Brewdog went from brewing beer to a bar franchise (SNS Group)

The pair were just 24 when they started the firm and it's gone on become a huge international success with 78 bars across the world.

They even moved into TV with their own US TV show, BrewDogs , and launched The BrewDog Network - a streaming service featuring beer and cooking series, game shows and documentaries.

As well as earning millions from Brewdog, Watt and Dickie have won a slew of awards for their beer and for their entrepreneurship.

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