Get all your news in one place.
100’s of premium titles.
One app.
Start reading
The Guardian - UK
The Guardian - UK
Technology
Bobbie Johnson, technology correspondent

Don't mention the 'B' word

Just taking a moment to welcome the Observer Blog to the world. Like the precocious kid sister that you know is going to outperform you,

Cynics have already got in with a few punches: "this is not a genuine blog", and "this is mainstream media pretending to blog" etc.

I find this funny for a couple of reasons.

Firstly because very few people have complained to me about Onlineblog being an extension of big media. And that's been around for much longer than the Observer (indeed, there are those who seem to think that OB is the first blog within the Guardian Media Group... I'd beg to differ).

The second reason is that bloggers - at least the ones who like to ride that big old nag called the high horse - spend a lot of their time deriding big media for "not getting it", for toeing the party line, for. And then when someone breaks out of the fold, they say "that's just corporate guff". You just can't do the right thing sometimes.

The third reason is that I've not got the same view of blogs that many journalists hold. I've actually been writing my personal weblog for longer than I've been a professional hack. I'm still not very good at it, but I don't see this huge divergence between forms that angry partisan writers on both sides of the divide seem to envisage. I see online publishers, I see bloggers, I see all the shades in between.

Anyway, I digress. What I really meant to say was: welcome to the world, junior.

Sign up to read this article
Read news from 100’s of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.