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The Independent UK
The Independent UK
Lifestyle
J.R. Duren

Domino’s brings out ‘domino’-shaped pizza in new menu update

Domino
  • Domino’s Pizza has launched a new Detroit -style rectangular personal pizza called The Domino, designed to resemble the company logo.
  • The product is included in the company's $6.99 Mix and Match deal as part of a wider effort to update its menu, app, and brand identity.
  • Domino’s US sales grew by 5.1 per cent between April and June 2026, driven by strong appeal to value-seeking consumers.
  • Rival chains continue to face difficulties, with Pizza Hut being sold to private equity firm LongRange Capital and Papa John’s closing 300 stores by 2027.
  • Chief Executive Russell Weiner attributed the chain's market growth to value-focused promotions during a tough environment for competitors.

IN FULL

Domino’s has a new shape for your next personal pizza

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