The Get Into It rapper Doja Cat has joined the growing criticism of Sydney Sweeney’s American Eagle ad campaign by posting a mocking TikTok video. In her video, Doja Cat made fun of Sweeney’s “Great Jeans” commercial by using an exaggerated Southern accent to deliver the same message about genes.
According to Page Six, the controversy began when American Eagle launched their new campaign featuring Sweeney with the tagline “Sydney Sweeney Has Great Jeans.” The advertisement used wordplay between “genes” and “jeans” while discussing genetic traits like hair color, eye color, and personality.
Doja’s TikTok video directly targeted the ad’s script, as she dramatically sneered while saying, “Genes are passed down from parents to offspring, often determining traits like hair color, personality, and even eye color. My jeans are blue.” The video quickly gained attention from social media users who praised Doja’s take on the controversial advertisement, adding to her history of creating viral TikTok content that captures internet attention.
Why are people calling the American Eagle campaign problematic?
The American Eagle campaign has faced significant backlash on social media platforms, with many critics claiming it promotes concerning messages about genetic superiority, with some calling it clear eugenicist propaganda and a white supremacist dog whistle. Some viewers have gone as far as calling it “Nazi propaganda” and a “racialized dog whistle” due to its focus on genetic traits.
Doja Cat talking about Sydney Sweeney
— Pasce¹⁷ (@Pasce_) July 30, 2025
Social media users have expressed their concerns about the campaign’s underlying message. Many commenters on American Eagle’s Instagram posts have called out the brand, with some suggesting the advertisement gives off “Subtle 1930s Germany” vibes. Critics argue that consistently uplifting certain genetic traits can lead to problematic implications about racial superiority.
The campaign features Sweeney, known for her role in Euphoria, wearing various denim pieces. In the photoshoot, she appears in a denim jacket without anything underneath, along with blue jeans. Other photos show her in a white crop top paired with baggy denim, maintaining the campaign’s focus on the brand’s jeans collection.
Despite the growing controversy and Doja Cat’s viral mockery, American Eagle has not yet responded to the criticism. The brand’s representatives, along with Sweeney’s team, have remained silent on the matter as social media continues to debate the campaign’s messaging and its potential implications.
