SANTA ANA, Calif. — Get ready for a platinum and purple overload as Disneyland prepares to celebrate 100 years of Disney animation during 2023 and beyond.
Disneyland is going to look like a sparkling disco ball with plenty of periwinkle accents as the silver and purple color scheme takes over everything from Sleeping Beauty Castle to Minnie ears.
The Disney100 celebration officially kicks off at the Anaheim theme parks on Jan. 27, but the first signs of what’s to come are already starting to flow into Disneyland, Disney California Adventure and Downtown Disney. The initial wave of Disney100 merchandise began hitting store shelves before Christmas, and there’s plenty more coming.
The mirror ball platinum color is everywhere in the new Disney100 merchandise line. There are silver-studded sipper cups and Minnie ears tied to the anniversary celebration. Platinum literally drips off of Disney100 backpacks, Mickey hats and Christmas ornaments.
The Disney100 purple is strikingly close to Very Peri periwinkle purple that was the Pantone Color of the Year for 2022. The Disney100 purple hoodies and sweatpants are proving very popular — with the items already sold out on shopDisney.
An iridescent silver with purple and blue reflective highlights combines the two primary Disney100 colors in a cross between a 1960s tie-dye t-shirt and a retro 1950s car bumper. The iridescent Platinum Celebration Minnie doll looks like the “Metropolis” robot from the landmark 1927 film while the iridescent Mickey plush looks like the Tin Man from the “Wizard of Oz.”
Fans who caught the brief run of the Magic Happens parade before the pandemic shutdown of Disneyland already got a glimpse of the iridescent purple and blue color scheme. The parade costumes will fit right in on Main Street USA when Magic Happens returns for a Disney100 run starting on Feb. 24.
Naturally, Sleeping Beauty Castle will be the focal point of the Disney100 celebration at Disneyland. The castle will get purple banners, iridescent silver bunting and moat fountains as part of the anniversary makeover.
If Disney100 is like other Disneyland anniversaries — and all signs point to the Happiest Place on Earth leaning heavily into the company’s centennial celebration — you can expect to see the platinum and periwinkle color scheme stick around Main Street USA and beyond for the next 12 to 18 months.
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