Angered Saturday Night Takeaway fans have complained to Ofcom over a lengthy snog they deemed "inappropriate" for pre-watershed viewing.
Viewers were left outraged after Ant and Dec's programme aired the lip-smacking kiss between couple Rob and Arnette, which saw them win a trip to Disney World in Florida for the series finale.
Their children were seen watching their parents' PDA in the studio from the comfort of their own sofa at home and were told by hosts Ant and Dec that they would have to witness the ordeal in order to win tickets.
After the kids agreed, Ant joked: "You ready for BAFTA award-winning television guys?!"
He then told them to "take it away" and as they kissed, the children were seen jumping up and holding their heads in their hands over the embarrassment.
Following the 12-second long kiss, Ant cut in and said that it was "enough" as the couple laughed, Rob's face covered in red lipstick.
But following the stint, The Sun has reported that 36 viewers complained to the TV regulatory body about the kiss.
Disgusted fans flocked to Twitter after the awkward moment, with one tweeting: "That cringe kiss was enough to put anyone off their takeaway No need!"
"Nah. that's too far! I kiss my husband on the mouth in front of the kids, but not full on tongues. Inappropriate and unnecessary," added another.
A third said: "That bit on #SaturdayNightTakeaway was disgusting it’s a family show and they got that couple to kiss like that with their kids watching. Ok you don’t care abt ur kids but I’m not happy my 5year is sitting watching that. So unnecessary"
"Wtf?? It’s a family show! Why would you kiss like that on National TV with your kids watching too?!," said a fourth.
ITV declined to comment when approached by Mirror TV
*Saturday Night Takeaway returns on Saturday at 7pm on ITV
