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Birmingham Post
Birmingham Post
David Laister

Diony aims to make Worx work for it as performance marketing agency expands into new base

Hull performance marketing agency Diony has expanded into new premises, having doubled its team during the past 12 months.

Managing director Alistair O’Sullivan, who founded the business five years ago, has relocated from the original premises in the Old Town to Worx.

The Hull Daily Mail base at Blundells Corner has been revitalised into a thriving hub for local businesses since being acquired by Allenby Commercial, with several new tenants brought alongside the media organisation.

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The move has been more than two years in the planning but Covid-enforced delays were put to good use to create a modern, high spec office across 1,500 sq ft.

The new home will house a team of 15, which has grown from eight a year ago and includes marketing director Lisa Harvey, who is driving further expansion and recruitment for a business which has doubled its turnover annually.

Alistair said: “One of the main reasons for moving into one of Allenby’s beautiful spaces is staff and talent. The desire to challenge the way agencies are run is at the heart of our service, improving performance and delivering growth for our clients.

“A huge part of that is our commitment to or team, recruiting the best talent we can in the region and attracting them by making Diony an exceptional place to work in terms of our office and our culture.”

Diony managing director Alistair O’Sullivan, centre, with marketing director Lisa Harvey and Charlie Allenby, development manager at Allenby Commercial. (Ascough Associates Media and Public Relations)

Lisa added: “We wanted to create something our staff are proud to be a part of and to introduce flexible working and enticing benefits. Diony’s healthy, year-on-year growth supports our aims of providing our team with exciting development opportunities within the business. As we grow, so do their careers.”

The company is expected to add more staff in the coming weeks and future expansion plans include securing more regional clients.

Alistair said: “The move has given us more resource and will support our plans for more expansion this year. We are helping big brands up and down the country and across Europe with a lot of our services based around data and performing better through online sales and visibility in an ever-growing digital world. But although are committed to Hull, only about 30 per cent of our work is here and that is something we want to address.”

Allenby Commercial acquired Worx in 2016, and Diony’s arrival takes it to capacity, with the team joining the original occupants, life insurance business Promis Life; Planet Gym, Mad Volume indoor climbing and Springboard Nursery.

Charlie Allenby, development manager at Allenby Commercial, said: “Alistair has built a good, creative business which is growing nicely, and in common with the other businesses we’ve brought in, he was attracted by the location and the quality of the build and refurbishment with a modern dynamic.

“Requirements have changed during the last two years. Everything we do is about making the space work for people and that’s never been as important as it is now.

“We and Diony understand that because we are like-minded businesses who want to do business in a better way and make space that people like to be in. The space at Worx complements what Diony are about and what they are trying to achieve.”

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