A huge ‘75’ artwork visible from outer space was carved into a Staffordshire stubble field to mark JCB's impending 75th birthday.
The giant logo - which could be seen by imaging satellites orbiting high above the earth - was cultivated in a field eight miles away from the company's World Headquarters at Rocester, covering almost eight acres.
The special artwork was created ahead of the digger-maker's 75th anniversary on October 23 by one of the company's most famous products – the Fastrac tractor.
A team of JCB employees was behind the larger-than-life creation which was close to the market town of Uttoxeter, where the late Joseph Cyril Bamford founded JCB in a lock-up garage on the same day as his son Anthony, now Lord Bamford, was born.
Click here to sign up to the daily BusinessLive email
JCB marketing manager David Timmis, of Haughton near Stafford, said: "Seventy five years is a big milestone to reach and we wanted to mark it in a big way with a product which has played a significant role in JCB's success.
"Using the JCB Fastrac to create a giant JCB logo in a field which could be seen from space seemed the perfect idea and the whole team was delighted with the result."
