John Lewis and Waitrose are inviting UK kids to design a soft toy to raise funds for the NHS,.
Children and adults across the nation have been invited to share their designs for a ‘super bear’ cuddly soft toy that celebrates the spirit of our frontline heroes during the coronavirus pandemic.
The winning design will be turned into an exclusive Christmas toy sold from October this year, with 100 per cent of the profits going to the NHS.
To enter your kid’s design, either email a picture of the design or send a picture in the post to either John Lewis or Waitrose, or share an image of the design on Instagram or Twitter, using the hashtag #DesignYourSuperBear and tag the relevant John Lewis and Waitrose handles.
The competition launches tomorrow, Friday April 24, and marks the start of the partnership's ‘Feel Good Friday’ campaign, designed to bring the nation together during this time of isolation. Each Friday, the partnership will focus on one skill or pastime, like gardening, baking, fitness and mindfulness, and work with celebrities and charities to share the feel-good content on its social media feeds.
Martin George, Marketing Director for the John Lewis Partnership, comments: “The acts of gratitude demonstrated by the public towards frontline workers, from the thousands of ‘thank you’ pictures to Thursday evening clapping, shows how deep our nation’s love for the NHS goes. We’ve already been supporting the NHS and critical workers in a number of ways, but we want to make a lasting contribution that demonstrates our appreciation for those who are on the front line.
“We hope this competition will help inspire the nation’s children to put pencil to paper and encourage many to submit their creations, while helping us give something back to our wonderful National Health Service and frontline workers.”
