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Birmingham Post
Birmingham Post
Business
Coreena Ford

Design leaders LemonTop pop corks as drinks campaigns go global

A County Durham design agency has won a number of overseas contract with creative campaigns for major drinks companies.

Newton Aycliffe-based LemonTop Creative has made a name for itself in the drinks industry and now works with clients across the Far East and Europe, as well as breweries and distilleries closer to home.

The team has recently struck deals with T Warriors brewery in China, Lairgforest in Hong Kong, KHS in Germany, which supplies the biggest breweries in the world, and Au P’tit Brasseur D’Argentonnay, a craft brewery in France.

The contract wins come on top of creating websites, branding, digital and point of sale material for Quantock Brewery in Somerset, 4ts Brewery in Warrington and the Molson Coors brand as well as George Samuel Brewery, Castle Eden Brewery and The Herbal Gin Company closer to home.

The firm, which consists of directors Arron Stoutt, Steve Gill and Andy Mogg, is also a Supplier Associate of the Year SIBA Award winner, which recognises excellence in the brewing industry from can and bottle design, to efforts taken by associates to make their business more eco-friendly and supporting local communities.

Creative director Mr Stoutt said: “Steve Gill and I had worked together on successful creative campaigns including Sainsburys and Franks Flooring for many years but LemonTop’s dominance in the drinks sector came about almost by chance.

“Fellow director Andy Mogg happened to have a lifelong passion for craft beer and had written on the subject extensively. He had friends in the brewing world, and together we took on a couple of branding and website projects for microbreweries. Once larger players in the market saw the finished creative work they immediately wanted something similar and it grew from there.”

LemonTop also works with The Co-op nationally and recently created the new website for the Port of Middlesbrough.

Director Steve Gill added: “Putting it simply, we try to build a bridge from where brands are, to where they want to be.

“We make sure we have a very detailed brief, get right under the skin of an organisation, look far beyond the logo and always ensure a brand will stand the test of time.”

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