Shipping delays are expected in the toy world after one of the industry’s giants, Hasbro, reported being hit by a cyberattack.
An unauthorized party was discovered in Hasbro’s systems on Saturday, prompting the company to proactively take certain systems offline, per a public filing with the Securities and Exchange Commission (SEC).
The 103-year-old company makes some of the world’s most recognizable toys and games, including Transformers, Play-Doh, Monopoly, and Dungeons & Dragons.
“The Company’s investigation is ongoing, and it is working diligently to resolve the matter and determine the full scope of impact,” Hasbro told the SEC.
Hasbro, which is based in Rhode Island, has said that its interim measures to handle shipping, orders, and other key operations “may continue for several weeks before the situation is fully resolved and may result in some delays.”
As of this report, the source of the hack remains unclear, and the company is investigating whether customer information, employee data, or other confidential information was accessed or stolen.
Hasbro has said it “will take additional actions as appropriate based on its review and findings, including providing any notifications deemed necessary under applicable law.”
This attack appears similar to other supply chain cyberattacks on manufacturers in recent years.
A cyberattack on Jaguar Land Rover in September 2025 was the costliest attack in UK history, triggering an IT shutdown which led to a five-week-long global manufacturing pause.
This attack led the British car manufacturer to receive a nearly $2 billion emergency government bailout to protect thousands of jobs.
Cabinet secretary Peter Kyle called the attack “not only an assault on an iconic British brand, but on our world-leading automotive sector and the men and women whose livelihoods depend on it.”
A separate cyberattack on Japanese beer manufacturer Asahi in October 2025 brought its shipping operations to a standstill. The hackers were able to disable the company’s order and delivery system, leading to depletion of Asahi’s signature Super Dry lager.
Financial reporting from Yahoo shows that Hasbro’s stock price has dropped compared to last month.
Fans of Dungeons & Dragons spoke out in favor of Hasbro's ownership in 2024, after Elon Musk threatened to buy the company. Musk made those threats due to a Twitter dispute with Dungeons & Dragons product lead Jason Tondro.
This latest potential obstruction to shipping comes amid other major global shipping issues, as the war in Iran has led to the closure of the Strait of Hormuz, one of the world's most critical oil shipping channels.
The Independent has contacted Hasbro for comment.
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