The sun may be shining and the temperatures a world away from North Pole-ish, but whispers of what's in store for the end of the year have started trickling in.
It's hardly surprising. Every year, advent calendars are the hottest purchase to secure before December rolls around, and that's before we even start talking about actual Christmas presents.
While London's biggest department stores stuff their offerings with the best of their beauty halls, digital shops are in hot pursuit.
Cult Beauty, home of some of the biggest brands on the planet, is part of the mix, and its advent calendar always delivers some of the best selections of the season. This year, the colourful box covered in artwork by Quentin Jones, has us more excited than ever.
Here's what we can reveal about Cult Beauty’s 2025 advent offering.
What's in the box?
The bumper compilation will feature no less than 35 products, and of them, 20 will be full-sized. The mix will include 2025's most talked-about beauty launches, plus some exclusive gifts.
Oh, and there will be a Golden Ticket worth a cool 1000 Cult Beauty pounds to spend on what you like at the retailer hidden in three lucky calendars. So, you know, no biggie.
How much does the Cult Beauty advent calendar cost this year?
It’s not much of a bump up from 2024’s design, which cost fans £235.
This year’s waitlist opens with the calendar on sale for £240, with slightly fewer products in the mix (35 this year, compared to last year’s haul of 40). That said, there is one more full-sized item in the mix this year compared to 2024.
Ultimately, it all evens out: both boxes contain a value of £1100, which offers astonishing value considering the asking price.
Meanwhile, the Limited Edition Curation will contain the full 40 products, over half of which will be full-sized beauty must-haves.
What brands can I expect to find inside?
Following the time-honoured tradition of counting down, Cult Beauty is revealing the finer details of 2025’s advent calendar a week at a time, so watch this space.
For reference, last year’s gift included the likes of Charlotte Tilbury and Summer Fridays, so we’re expecting a roll call of blockbuster beauty to be unveiled soon.
Anything else?
With the festive season famously being a time for goodwill and giving, Cult Beauty has committed to donating £60,000 from sales of the advent calendar to its charity partner this year, the details of which the store is also keeping under wraps for now.
Every year, beauty advent calendars can be relied upon to sell out, and we reckon this year will be no different.
If you want to spare yourself the disappointment, our advice is: don’t wait.
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