The analytics firm thrust into the spotlight by a viral Coldplay concert clip has responded with a humorous social media post poking fun at the situation.
Astronomer found itself trending overnight when its CEO Andy Byron and head of human resources Kristin Cabot were caught embracing on a kiss cam during the band's concert in Boston last week.
The pair's horrified reaction at being caught on camera has been shared online millions of times, and Byron and Cabot have both since stepped down from their roles amid a media furore.
Now, Astronomer has released a tongue-in-cheek clip on social media featuring none other than Gwyneth Paltrow - Coldplay frontman's Chris Martin's ex-wife - as their "temporary" spokesman.
Thank you for your interest in Astronomer. pic.twitter.com/WtxEegbAMY
— Astronomer (@astronomerio) July 25, 2025
In the video, Paltrow is dressed smartly and seated at a desk as she thanks viewers for their interest in Astronomer.
She said: "I've been hired on a very temporary basis to speak on behalf of the 300-plus employees at Astronomer.
"Astronomer has gotten a lot of questions over the last few days - and they wanted me to answer the most common ones."
A question is then typed out on the screen, which reads: "OMG, what the actual…"
Ahead of the last word, the clip instantly cuts back to Paltrow, who lists some of Astronomer's services.
In a wry dig at the company's newfound fame, Paltrow says: "We've been thrilled so many people have a newfound interest in data workflow automation."
Another question appears on screen, which slowly types out: "How is your social media team holding up?"
Again, Paltrow bluntly cuts off the end of the question by declaring that Astronomer has spaces at its conference in September.
She adds: "We'll now be returning to what we do best: delivering game-changing results for our customers."
Following the viral clip, Astronomer interim CEO Pete DeJoy said the firm has seen “an unusual and surreal” amount of attention since the incident.
He said: “The events of the past few days have received a level of media attention that few companies - let alone startups in our small corner of the data and AI world - ever encounter.”
Concertgoers in Boston were given a heads up before the kiss cam was launched around the stadium.
Martin announced: “We’d like to say hello to some of you in the crowd. How we’re gonna do that is we’re gonna use our cameras and put some of you on the big screen.
“So please, if you haven’t done your makeup, do your makeup now!”
