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Fortune
Fortune
Ruth Umoh

Coca-Cola, Walmart, and Adobe show how AI is rewriting CEO succession

(Credit: Bloomberg / Contributor)

A striking new story is taking shape in corporate America. Some of the most recognizable Fortune 500 CEOs are stepping down as AI becomes a defining question about what kind of executive is best suited to lead the next phase of the business.

That reflects a meaningful shift. For years, AI was treated as one strategic priority among many. Now, at companies like Walmart, Coca-Cola, and Adobe, it is increasingly looking like the dividing line between one leadership era and the next.

At Coca-Cola, James Quincey explicitly linked his decision to step down to the company’s “next wave of growth,” arguing that the company had made substantial progress under the old playbook but now faced a much larger AI-driven shift. The company’s own reorganization under incoming CEO Henrique Braun reinforces the point. Coca-Cola created a new chief digital officer role reporting directly to Braun and said the change was designed to bring the business closer to consumers and enable faster technology adoption across the enterprise. Braun, for his part, said the company was elevating digital leadership so it could move faster and work smarter across all markets.

At Walmart, Doug McMillon offered a similarly revealing signal. In announcing John Furner as his successor, he described him as uniquely capable of leading Walmart through its next AI-driven transformation. Furner, a longtime operator who rose from hourly associate to lead Walmart U.S., takes over as the company pushes deeper into agentic commerce and AI-enabled retail operations. He also brings leadership experience at Sam’s Club and is closely associated with Walmart’s broader digital acceleration.

Adobe’s situation is somewhat different, but no less telling. Shantanu Narayen’s planned departure comes at a moment when investors are scrutinizing Adobe’s AI positioning and questioning how well its subscription model will hold up against faster-moving generative AI competitors. Adobe has not yet named a successor, and that search is unfolding under unusually intense pressure to prove the company can lead in an AI-defined era. In his message to employees, Narayen wrote that “the next era of creativity is being written right now — shaped by AI, by new workflows and by entirely new forms of expression.”

Taken together, these transitions point to a new leadership test. Boards are not just looking for CEOs who can talk about AI or add tools around the edges. They increasingly want leaders who can reorganize large companies around faster decision-making, AI-enabled workflows, and operating models built for an era of greater autonomy.

Ruth Umoh
ruth.umoh@fortune.com

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