The UK's Classic FM radio station has posted a video where staff, contributors and the odd listener join in by saying "I'm a PC". Classic FM is promoting the site on air, and inviting listeners to do the same:
A billion PCs, all of us different. Tell us what kind of PC you are and you could appear in online advertising, electronic billboards or even on TV.
This is part of Microsoft's global Life Without Walls advertising campaign (UK branch).
Capital FM and XFM are also on the pcsontheradio.co.uk site, so there may be more to come. (The XFM Dance video is moderately amusing, as these things go.)
The ads don't mention Apple but the main videos start off with a figure on a white background that references Apple's misleading series of TV adverts. Microsoft is attempting to reclaim the "I'm a PC" meme, in much the way that homosexuals reclaimed "gay" from bigotry.
Presumably Microsoft has checked that these radio stations, like most businesses, are actually run on PCs. It would be counterproductive to get the same sort of reputation as Apple, where few people expect its ads to be truthful.
