Christina Aguilera, the Grammy-winning superstar, is making waves with her bold stance against sexism. In a recent interview with ADWEEK, she discussed her efforts to combat double standards in society through her sexual wellness brand, Playground.
Aguilera, who launched Playground last year, emphasized the importance of creating a safe space in the sexual wellness market for women. She expressed her personal experiences with being shamed for expressing her sexuality and highlighted the need to empower women in this regard.
Known for her provocative anthems like 'Dirrty' and 'Fighter,' Aguilera has long been an advocate for women's issues. With Playground, she aims to extend her mission of empowerment to the realm of sexual health.
As a mother to a daughter and a son, Aguilera is passionate about destigmatizing discussions around women's sexualities. She believes in having open conversations about sexual wellness with her children to ensure they grow up feeling empowered and informed.
By fostering a dialogue around sexual wellness, Aguilera hopes to equip her children with the knowledge and confidence to navigate these topics with ease. She emphasizes the importance of honesty and simplicity in these conversations, ensuring that her children feel comfortable and empowered in their understanding of their bodies.
Through her work with Playground and her advocacy for women's empowerment, Aguilera is paving the way for new conversations and a more inclusive approach to sexual health. Her dedication to breaking down barriers and promoting awareness underscores her commitment to creating a more equitable and understanding society.
