Enter your email to read this article
Read news on any topic, in one place, from publishers like The Economist, FT, Bloomberg and more.

Chocolate fans discover 'hidden' message on Twix wrappers which has a double meaning

If you're a fan of the sweeter treats in life, it's likely that at some point you'll have eaten a Twix or two.

A caramel and biscuit chocolate snack in a signature gold, red and white wrapper - but have you ever taken the time to have a closer look before you rip it open and gorge the contents?

Social media users have just came across what seems to be a 'hidden message' on the front of the wrapper, which is touted to have more than one meaning.

Read more: B&M shoppers spot 90s Cadbury chocolate selling for just £1

The Mirror reports that in the dot above the 'I' in the Twix logo, people have been quick to spot what looks like a pause button with two vertical lines next to each other. Many fans have said they have never realised it was there before until now and have been debating two reasons for its existence.

Some shared how they thought the two vertical lines are a shout out to the product which often is sold with two fingers. However, others thought it was a 'pause button'.

You can clearly see the 'pause button' in the Twix logo above the 'I' (Manchester Family / MEN)

This symbolism links back to the early 2000s when the well-known chocolate manufacturer Mars Inc ran a 'Need a moment' advertising campaign for Twix bars. A voiceover in the advert says: "When you need a moment, chew it over with Twix."

Taking to the internet, one person said: "I hadn’t noticed until now ‘Pause’ and take a break." Another fan reacted with surprise at seeing this and wrote: "How long has the Twix logo had a pause button?"

A third person wrote: "Not had a Twix in ages. The 'pause' button on the I in the logo pleases me inordinately. Neat graphic representation of product & its use."

So the next time you pick up a Twix, take a look at the front of the packet and see what you think the message is behind the mysterious circle above the 'I'.

Read next: