Chinese sellers on TikTok are expressing frustration over the platform's increased enforcement of US regulations, impacting their e-commerce activities. The popular social media app, owned by Chinese company ByteDance, has faced scrutiny from US authorities over data privacy and national security concerns.
Many Chinese sellers have built successful businesses on TikTok by selling a wide range of products directly to consumers. However, recent changes in enforcement policies have led to account suspensions and product listings being removed without warning.
Some sellers have reported difficulties in understanding and complying with the new rules, which they claim are not clearly communicated. This lack of transparency has left many feeling uncertain about the future of their businesses on the platform.
The tightening of US rule enforcement on TikTok comes amid ongoing tensions between the US and China regarding technology and trade. The US government has raised concerns about Chinese companies' access to American user data and the potential for data misuse.
In response to the increased scrutiny, some Chinese sellers are exploring alternative e-commerce platforms to diversify their sales channels and reduce reliance on TikTok. Others are calling for clearer guidelines and better support from TikTok to navigate the evolving regulatory landscape.
As the situation continues to unfold, it remains to be seen how Chinese sellers on TikTok will adapt to the changing regulatory environment and what impact it will have on their businesses in the long run.
