CHENNAI: myTVS, India’s leading independent integrated multi-brand car service provider, on Wednesday announced the launch of a connected car platform ‘Super app’ - ‘myTVS Life360’ for all the post-warranty passenger cars. This is the first time an aftermarket player is offering a ‘Super app’ to passenger car customers in India and it will provide an entire range of services for cars and SUVs of four metre and above.
The Super app will provide vehicle service, emergency assistance, parts, insurance, payment platform and accessories among others and it will go live from July 15 this year. Connected to a personalized device provided by myTVS, it enables safe and personalized experiences to car owners and includes driving behaviour, geo-fencing, engine performance and safety alarm, besides a personalized travel map to give access to myTVS network, fuel stations as well as nearest police stations and hospitals, a company release said.
“It is a first of its kind pan-India product that connects the customers with the aftermarket ecosystem across 1,000 plus myTVS networks in real-time for all their car care, emergency and repair needs. It is also for the first time that car service has become a lifestyle product that integrates telematics of the car with a host of travel needs like post and pre travel check-ups for long and weekend travel,” said G Srinivasa Raghavan, managing director, Ki Mobility Solutions, which offers a gamut of services through myTVS.
Going forward, customers of the Super app can avail multiple other solutions including used car sales and leasing options, besides travel insurance among others. Customers could opt for this subscription-based service model priced at Rs 4,999 for a three-year period. “We hope to acquire about 50,000 connect customers by March, 2023,” said Raghavan. Ki Mobility had achieved a turnover of around Rs 1,200 crore last fiscal and the company has been doubling its turnover every two years.
