What a swell party it was. Guests feasted on half-shell oysters and champagne at Washington’s luxury Salamander Hotel. Donald Trump Jr danced to YMCA while JD Vance quipped: “They don’t tell you when you run for vice-president that you get brought on stage with the Village People.”
Guests at the $15,000-a-head Turning Point Inaugural Eve Ball last January included future FBI director Kash Patel, Jeanine Pirro and the Irish mixed martial artist Conor McGregor. But towering above them all, literally and figuratively, was Charlie Kirk, founder of Turning Point USA and key enabler of the rise of Donald Trump.
Kirk, a 31-year-old rightwing activist, podcaster and provocateur, was killed on Wednesday by a single gunshot as he gave a talk at a university in Utah. For the Trumps, it was like a death in the family. Don Jr wrote on the X social media platform: “I love you brother.”
The shock, grief and anger of Trump and his allies reflected not only their personal closeness to Kirk but his political utility to the “Make America great again” (Maga) movement and prominent role in vetting who would staff Trump’s government. It also raised fears that, in a moment of peril for the nation when cool heads are needed, the president’s response to the killing was just as likely to be shaped by highly charged emotions and calls for vengeance.
Kirk grew up in an affluent suburb of Chicago, the son of an architect whose firm designed the Trump Tower in New York. Rejected by the military academy at West Point, Kirk was 18 when he launched the grassroots organisation Turning Point USA in 2012, later admitting that he had “no money, no connections and no idea what I was doing”.
Kirk’s rhetorical gift for provocative statements, inflaming cultural tensions and “owning the libs” galvanised conservative students during the Barack Obama years. He held mass rallies that drew tens of thousands of young voters each year to hear conservative leaders speaking on glitzy stages backed by ear-splitting anthems and bright pyrotechnics.
He was the right man at the right time to pour rocket fuel on Trump’s Maga movement. In the summer of 2016 he secured a meeting at Trump Tower and gave Don Jr advice on how his father could woo young voters. Don Jr was so impressed that he instantly hired Kirk as his personal campaign assistant – or “bag boy”, as Kirk put it – as the pair took fundraising trips across the country.
Kyle Spencer, a journalist and author of Raising Them Right: The Untold Story About America’s Ultraconservative Youth Movement and Its Plot for Power, said: “Don Jr didn’t think much of it until he started hanging out with Charlie and seeing how incredibly driven and ambitious he was, how skilled he was at building alliances with people of all different ages and how comfortable he was, even at a very early age, with people who had a tremendous amount of money and power. He was charming to those people but not intimidated and that was a winning combination.”
A year later, the New York Times reported, Kirk was a guest at Don Jr’s birthday party at the Mar-a-Lago estate in Palm Beach, Florida, where Trump held a private conversation with him for 40 minutes.
Spencer, who interviewed Kirk many times, continued: “Trump took a liking to him and that was very genuine. As much as Trump can have a relationship with someone and a fondness for them, he always had a real fondness for Charlie, and part of it was because he and Charlie are very similar.
“Charlie had a kind of charismatic infectiousness and ability to draw certain people in a very similar way that Trump had. Charlie also had a real understanding of being at the forefront of media communication methods and that you always had to be a little bit ahead of the curve. Trump understood that too, which is why both of them were so comfortable building followings and communicating online and creating, in Charlie’s case, a lot of online assets.”
Vance said Kirk first made contact with him through a direct message on Twitter (now X) after the future vice-president appeared on Fox News in 2017. They became fast friends. Kirk was one of the first people Vance called when he thought of running for the Senate in early 2021, Vance said. Kirk introduced him to people who eventually ran his campaign – and to Don Jr.
Vance, whom Kirk had championed as a potential running mate for Trump, tweeted this week: “Charlie was fascinated by ideas and always willing to learn and change his mind. Like me, he was skeptical of Donald Trump in 2016. Like me, he came to see President Trump as the only figure capable of moving American politics away from the globalism that had dominated for our entire lives.”
By his own estimate, Kirk visited the White House more than a hundred times during Trump’s first term. In 2020, he published the The Maga Doctrine, a bestselling book that argued in favour of Christian nationalism and the “America First” agenda.
He pushed conspiracy theories popular among white nationalists, including the false claim that the 2020 election was rigged in favour of Joe Biden. His Turning Point Action group sponsored buses to take supporters to Washington ahead of the “Stop the Steal” rally on 6 January 2021, though Kirk himself did not attend. Two people connected to Turning Point Action, including its chief operating officer, served as fake electors in Arizona as part of Trump’s plot to steal the election.
Kirk stuck by Trump during the wilderness years, in which the former president battled four criminal cases, and helped plot his improbable comeback. Turning Point Action was instrumental in driving youth support in last year’s election and was credited by Trump’s campaign for helping deliver the battleground state of Arizona.
Steve Bannon, a godfather of the Maga movement, said by phone from Utah: “People underappreciated this: he changed the ground game. This ballot-chasing initiative was absolutely fundamental to winning in 2024. It will be fundamental going forward. What he did with young people is extraordinary.”
Then Kirk played an outsized role in the presidential transition, advising Trump on his staff picks. Bannon, whose War Room podcast was followed by The Charlie Kirk Show each day on the Real America’s Voice platform, said: “In the transition, Charlie basically moved to Mar-a-Lago. He was a central part of the transition.
“He was, with Sergio Gor [director of the White House presidential personnel office], doing all the vetting and in a ton of meetings. He was so busy he skipped the show a bunch; I bet you Charlie only did a third of the shows during the Mar-a-Lago transition period. That’s how involved he was in the transition. The president liked having him around and he delivered.”
Kirk supported the controversial nomination of Pete Hegseth, a former Fox News host, as defence secretary. He also made the case for Turning Point USA allies to get government jobs. Bannon believes that Kirk’s “imprint” is felt in the defence, health, homeland security and other government departments.
“Folks he didn’t know, he would do vettings. If he had a candidate or somebody he wanted to push, maybe not for a top level job but for second or third tier where the action is, people would go to Charlie. He had very active role and that continued. He spent a lot of time in Washington in the first couple months of the administration.”
In January, Kirk travelled to Greenland with Don Jr to promote Trump’s declared ambition to acquire the Arctic territory. More recently he returned to Phoenix, Arizona, to work on Turning Point and prepare for next year’s midterm elections, Bannon added.
“If Charlie had wanted a senior position in the government, it was there for the taking. He could have asked for virtually anything – maybe not a cabinet-level position but in a super-important position, either in the White House staff or in any of the department – and Charlie would have gotten what he wanted.”
Kirk remained in ideological lockstep with Trump and his inner circle, often echoing, amplifying and seeking to normalise their brazen displays of sexism, racism and Islamophobia. Earlier this year, he questioned the qualifications of Black airline pilots, just as Trump had done during an attack on diversity, equity and inclusion initiatives.
Jared Holt, a researcher at Open Measures, a company that monitors influence operations online, said: “Kirk was a reliable propagandist who worked to sanitize the most alarming aspects of Trump’s movement. He relentlessly attacked Trump’s critics and demonized his scapegoats – immigrants, LGBTQ+ people and racial minorities, to name a few.”
There have been moments during Trump’s second term when Kirk was reportedly uncomfortable with the president’s decision to bomb Iran and refusal to release files on the convicted paedophile Jeffrey Epstein. But he was careful to avoid direct criticism of the man who was both political mentor and soulmate.
After Kirk’s death this week, Trump wrote on his Truth Social platform: “He was loved and admired by ALL, especially me, and now, he is no longer with us.” The president ordered flags flown at half-mast and announced he would posthumously award Kirk the Medal of Freedom. Vance escorted Kirk’s body home to Phoenix on Air Force Two.
His place in Maga mythology is assured, as his political legacy. Larry Jacobs, director of the Center for the Study of Politics and Governance at the University of Minnesota, said: “There are Turning Point people in the Trump administration and they are directly there because of Kirk’s influence. Charlie Kirk was talking about building a sustainable Maga movement. They’re playing for tomorrow. A lot of people are playing for today.”
• The subheading of this article was amended on 13 September 2025 to correct the year that Trump won re-election to 2024.
