As brands seek to create more experiential products to cut through our digital malaise, home fragrances make increasingly bold claims. From room sprays that can induce calm to incense that promotes happiness, promises of mood-shifting properties are nearly ubiquitous. Now, Selena Gomez has invented a candle that builds confidence.
The actress debuted the Awaken Confidence Scented Candle with her brand Rare Beauty. It has notes of juicy peach and fresh flower blossoms to promote comfort and the confidence that comes to it. According to the product description, the candle is 'about feeling comfortable in your skin.'
The look of the home fragrance is just as beautiful as its scent. Selena's stunning soy wax candle has two wicks housed in a chic white ceramic vessel. After you finish burning, you can freeze it and use the container for stylish storage.
So, how credible are these claims? Can a candle really promote confidence? According to the experts, it's possible.
Carlin van Noppen, home fragrance expert at Fig Linens and Home tells Homes & Gardens: 'After helping people scent their homes for over 20 years, I can honestly say that the right signature scent can completely change the way you experience your living space. Scent is the sense most associated with memory, so a fragrance has strong emotional pull.'
She continues: 'Though it sounds bold to say a frgrance can make you feel more confident, I've seen first hand how a clean, good smelling home can transform lives. Since confidence is much more associated with emotion than competency, something simple like burning a candle you love in the morning can be a great way to build that self-esteem. This act shows yourself that you care, and that can certainly contribute to confidence long-term.'
Shop more celebrity favorite candles
Perhaps you're searching for the best fall candle, but you're not convinced on the combination of peach and florals. Here are a few of our favorite celebrity-approved candles to scent your home in style this season.
This gorgeous Courteney-Cox-created candle features throughout Jennifer Aniston's home. It includes cedarwood smoke, sweet cardamom, cinnamon and white leather for a warming and interesting fragrance.
Beloved by a diverse range of celebs from Kate Hudson to Victoria Beckham, this Diptyque candle doesn't just smell like figs, but like the whole fig tree, in all its green and woodiness. I especially adore the version that comes in a green vessel, and think it would look so chic in a minimalist room.
If you like a sweet, tantalizing scent, this beautiful fragrance is the one for you. This would be beautiful in an entryway to welcome guests into your home. Notes of zesty petitgrain, sensual sandalwood and a hint of freesia.
We're not saying the right candle will change your life, but making your home smell nice can never hurt. According to the experts, it's at least worth a try.
