Burger King has unveiled a new ad campaign featuring a mouldy whopper – in a somewhat unusual move to attract customers.
The 45-second clip begins with a usual whopper with all the standard accoutrements – meat patty, lettuce, tomatoes, onions, pickles, ketchup, white sauce, and a sesame bun.
Then, Dinah Washington’s “What a Difference a Day Makes” begins to play, and the burger begins to experience the passage of time.
The lettuce starts to wilt, the bun shrivels, and as the time-lapse progresses, fuzzy white mold begins to cover the whopper.
By day 34, the burger is but a shadow of its former self, with rotten touches of purple and blue completing the tableau.
“The beauty of real food is that it gets ugly. That’s why we are rolling out a whopper that is free from artificial preservatives. Isn’t it beautiful?” reads a tagline.
The artificial-preservative-free burgers are expected to become available in all US Burger King branches by the end of 2020.
While some enjoyed the ad, finding it honest and realistic, others seemed simply put off by the mouldy burger.
“I was going to get BK today for lunch, I am earnestly not now because this made it look disgusting,” one person wrote on Twitter.
Another person wondered: ”Is... is this supposed to make me want a Whopper?”
