Entrepreneur and content creator Ankur Warikoo has sparked a fresh debate on the state of India's EdTech sector, arguing that many companies in the industry were designed to appeal to parents rather than the students who actually use the products.
In a post on X, Warikoo wrote, "Most Indian EdTech companies were built for parents, not students. Parent was the buyer. The anxious one willing to pay. So they built sales teams. Not product teams."
He added that the companies that have managed to survive learned an important lesson: "Build for the person actually learning."
"The ones still standing figured something out: build for the person actually learning. That person is harder to sell to. But when you earn their trust, they don't leave," Warikoo said.
The post quickly drew reactions from users on the social media platform, many of whom echoed concerns about the business practices adopted by some EdTech firms during the sector's rapid expansion.
