With the Premier League kicking off this weekend, rivals BSkyB and ESPN have begun something of a marketing war over the last week. Sky has been pumping the marketing pounds into making sure its ads, using the 12-year-old strapline "We know how you feel about it, because we feel the same", appear in all the right places. That apparently includes a rather large billboard straight across the road from ESPN's offices in Hammersmith. Given the huge amount of traffic in the congested Hammersmith roundabout region it is surely just media buying coincidence... just as one of ESPN's rather large billboards, with the line "It's great to be here", just happens to be on the M4 on the way out to the BSkyB HQ at Osterley. It is all about consumer eyeballs, naturally.
