A Britain's Got Talent performer who famously brought Simon Cowell to tears in 2015 is appeared on another reality TV competition tonight - Dragon's Den.
Phil Neale elicited an emotional reaction from the judges when he performed alongside his father and two brothers in their band The Neales.
They auditioned for BGT in Birmingham and made it all the way to the live final - before releasing a top 25 hit single 'I'll Be There'.
But it looks like Phil has another talent hidden up his sleeve - business acumen.
He appeared on tonight's episode of BBC's Dragon's Den in hopes of winning investment for his sleep app, Snoozle.
He explained to the Birmingham Mail: "Snoozle is an app that helps people switch off with their world.
"It's about people caring about their sleep routine from falling asleep to audio content though to a fun, social wake-up experience to voice messages from friends.
Just like his singing. Phil said Snoozle is a "feel-good business".
Phil treated dragons Deborah Meaden, Peter Jones, Tej Lalvani, Touker Suleyman and Sara Davies to very brief song rendition as well as his business pitch.
But sadly, Phil was not as successful this time, and he didn't receive any investment from the panel.
Viewers recognised Phil and took to Twitter to share their thoughts.
One exclaimed: "dragonsden now I remember that guy from BGT!"
Woah its that guy Brummie guy that was on BGT!" added another.
But not everyone was familiar with The Neales.
One confused viewer asked: "Who else is Googling 'BGT semi finalists' after that pitch".
