Get all your news in one place.
100's of premium titles.
One app.
Start reading
The Independent UK
The Independent UK
Lifestyle
Erin Keller

Brandy Melville’s new try-on policy immediately sparks backlash among shoppers

  • Brandy Melville is closing all in-store fitting rooms nationwide in a new policy confirmed by The Independent.
  • Employees in Boston and Austin reportedly indicated the closures were due to “vandalism,” such as chewing gum on curtains, and customer complaints about privacy.
  • The decision has generated significant backlash from customers, especially given the brand's existing no-return policy for in-store purchases.
  • Brandy Melville has previously faced criticism for its “one-size-fits-all” clothing and was featured in a 2024 HBO documentary alleging promotion of eating disorders and sexualization of young employees.
  • The company operates stores in 24 U.S. states and the District of Columbia and has not publicly addressed the documentary's accusations or the specific reasons for the fitting room closures.

IN FULL

Popular women’s clothing brand is closing its fitting rooms inside US stores

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.