Given how attached we’ve all become to our elasticated waistbands, it will come as a welcome treat to know that one of the freshest drops in the realm of fashion comes as stretchy and comfy as they come.
Joining forces for the first time, Boss and Russell Athletic have teamed up on a collaboration inspired by off-court classic sportswear that launches tonight and will help us to see out the rest of 2021 in comfortable style.
The collaboration comprises 30 pieces for both men and women, while its unisex hero product, the Stedman sweater, will be available for monogramming.
“Russell Athletic invented the sweatshirt almost 100 years ago, and so it has been a great experience to work with a brand that has such a heritage and expertise in sportswear,” says Hugo Boss Chief Brand Officer, Ingo Wilts.
To celebrate the launch, which was first teased in December, the two brands will host a live event this evening from New York City’s Gotham Hall at 7pm, which can be streamed at BOSS.com.
Russell Athletic is owned by manufacturing giant Fruit of the Loom and is one of the biggest manufacturers of athletic apparel in America, while German brand Boss was founded in 1923 and has become a go-to for sharp tailoring.
