BMW has quietly upped the price of its 2 Series Coupe, including the M2, according to the company's website. The car is between $1,600 and $2,750 more expensive than before, depending on trim.
Mid-model-year prices are fairly unusual in the automotive industry. Usually, brands wait until the next model year to make changes, add features, or increase pricing. BMW did not immediately respond for comment on the price increase when reached by Motor1.
| Model | New Price w/ Destination | Old Price | Difference |
| 2025 BMW 230i | $42,375 | $40,775 | $1,600 |
| 2025 BMW 230i xDrive | $44,375 | $42,775 | $1,600 |
| 2025 BMW M240i | $53,875 | $51,775 | $2,100 |
| 2025 BMW M240i xDrive | $56,525 | $53,775 | $2,750 |
| 2025 BMW M2 | $69,375 | $66,675 | $2,700 |
There are seemingly no changes to the 2 Series or the M2 to explain the new pricing, at least according to BMW's website. But we have a strong theory: tariffs. The Trump administration implemented a blanket 25-percent tariff on all vehicles built outside of the US starting April 2. The US-market 2 Series coupe, including the M2, is assembled at BMW's plant in San Luis Potosi, Mexico. So it's fully subject to the tariffs.
It was only a matter of time before tariffs began affecting pricing on foreign-built models. BMW is among the most exposed to tariffs, as many of its models and parts are built entirely outside of the US. The company told the media in March it would "price protect" all models until May 1. After that, the company said it plans to "reassess" its approach. If we had to guess, this price increase will only apply to cars delivered after May 1.
BMW isn't the only manufacturer to make changes to its lineup in response to tariffs. Ferrari increased prices on some of its cars to combat tariff charges. Ford enacted an employee-pricing-for-all scheme in an effort to increase cash flow and generate sales. Volvo canceled sales of its China-made S90 sedan for the US. Jeep paused production of its Compass and Wagoneer S in Mexico. Other automakers, like Audi, Lotus, Jaguar-Land Rover, and Volkswagen, have paused US shipments altogether.
None of BMW's other models have seemingly been affected just yet. We suspect it's only a matter of time, though. Car prices are expected to rise by around $3,600 on average due to tariffs. Prices for cars made in the US may be less affected, but considering raw materials are still sourced from overseas, they're not totally immune.
