1. Quick links
2. Editor's picks
3. Guitar deals
4. Amp deals
5. Pedal deals
6. Wireless deals
7. Headphone deals
8. Software deals
9. FAQs
The official Black Friday guitar deals won't land officially until Friday 28 November, but that doesn't mean any guitar shops will be holding off until then. In fact, the opposite is true – Sweetwater has already launched its up to 80% off Black Friday sale, with over 5,000 products on sale. Meanwhile, Guitar Center is offering up to 40% off in their official Black Friday sale. For players in the UK and Europe, Thomann has kick-started its discounting with a Cyber Week sale. What you should read into this is that there's no point waiting until Black Friday itself to bag a guitar gear bargain.
I've witnessed amazing discounts over the years, and I know that it's crucial to be as prepared as possible ahead of time. That's where this page comes in. Not only have I included buying advice and shopping tips based on my experience covering Black Friday, but between now and the day itself this page will also showcase what me and the Guitar World team consider to be the best offers from our most trusted retailers and in the product categories that matter. If you're on the hunt for a bargain, this page is the perfect place for you.
Below, you’ll find links to all the sales currently live, as well as handpicked deals from our team here at Guitar World. We’ve organized the deals by category to make your shopping experience easier.
⚡ Black Friday guitar deals: Quick links
Black Friday hasn't arrived yet, but there are still loads of early sales active. Here's the best of the bunch:
Amazon: Black Friday instrument deals
B&H Photo: Early Bird Holiday deals
Fender store: Player II Strat lowest price ever
Guitar Center: Up to 40% Black Friday sale
Guitar Tricks: $899 $99 annual sub
IK Multimedia: Up to $300 off Tonex hardware
Musician's Friend: Early Black Friday 50% sale
Native Instruments: Over 50% off UA bundle
Plugin Boutique: 100s of software savings
Positive Grid: Up to $50 Spark savings
Reverb: Black Friday early access
Sweetwater: Up to 80% off Black Friday sale
Universal Audio: 12 Days of UAD software sale
Waves: Huge plugin bundle deals up to 95% off
Gear4Music: Early Black Friday deals are live
Guitar Tricks: $899 $99 annual sub
IK Multimedia: 33 plugins for the price of 1
IK Multimedia: Up to $300 off Tonex hardware
Native Instruments: Over 50% off UA bundle
Plugin Boutique: 100s of software savings
Positive Grid: Spark bundle savings
Reverb: Early access to up to 70% off
Thomann: Up to 70% off Cyber Week sale
Universal Audio: 12 Days of UAD software sale
Waves: Huge plugin bundle deals up to 95% off
🥇 Editor's picks
Guitar deals
Amp deals
Pedal deals
Wireless deals
Headphones deals
Software deals
❓ Black Friday guitar deals: FAQ
When is Black Friday?
Black Friday 2025 will land on Friday, 28 November. The deals will extend across that weekend (also known as Cyber Weekend) before finishing with a bang on with Cyber Monday guitar deals on 1 December.
The deals won't be restricted to those four days, though. Previous experience tells us that some of the best Black Friday guitar deals will emerge well in advance of the event – so keep checking this page to see what epic deals we uncover.
Should I buy guitar gear online during Black Friday?
If you're concerned about buying a guitar or other gear on Black Friday without playing it first, you needn’t be. Online music instrument retailers like Guitar Center, Musician’s Friend and Sweetwater offer hassle-free returns as standard, so you can purchase a guitar, play it in the comfort and privacy of your home and, if it’s not right, send it back without issue.
You should check the specific returns policy for your chosen retailer before you purchase, but most offer between 30-45 days to return an item, as long as it’s in original condition.
🛒 Shopping tips for Black Friday
Got your eye on a few things and wondering whether Black Friday is the time to buy? Here's a few tips from our personal experience that will ensure you're ready to strike if the gear you want is up for grabs:
1. Create a wishlist early - The most sensible way to take advantage of this year's Black Friday music deals is to know in advance what you’re looking for. This will make searching much easier, rather than having to trawl through loads of deals you don’t want to find the ones you do, or pondering things you don't need. To help you create your dream shopping list, take the time to explore our expert and up-to-date buying guides and reviews.
2. Work out what you actually need - Check out your favourite brands, see what you need and will genuinely use - don’t waste your cash and fill your basket with stuff that will never truly see any action.
3. Consider your music goals - What do you want to achieve with your music over the next 12 months or so? Do you want to gig more? Learn a new instrument? Or finally, record your songs? Now could be the time to invest in gear that helps you fulfil your musical aspirations.
4. Streamline your current gear - Something else you should consider ahead of time is whether you have enough space in your collection for new gear. Could you offload some gear you don't use to make room and generate funds for some new gear?
5. Sign up to mailing lists - In addition to bookmarking this page, we'd recommend signing up to mailing lists of your favourite retailers now to get the jump on the best deals when they do come around.
🧐 How we choose the best Black Friday guitar deals
We spend a large portion of our time reviewing gear, so our fingers are very much on the pulse of what's going on in the world of guitar. Products we've reviewed throughout the year as well as those we use on our own rigs inform our decision on what products we should be highlighting in our deals.
Of course, we have to take into account the price, and that includes whether or not the discount is against the RRP or the regular price of the item in question. Some retailers will try and pull the wool over your eyes with regards to a deal, making it appear as if the discount is much larger than it actually is, and that's where we come in.
We track product prices and deals all throughout the year, so we know whether or not a discount is genuinely good value or just appears to be. We'll only highlight deals that are actually great value for money, and those are what appear here on our Black Friday guitar deals page.
🤔 Why you can trust us
At Guitar World, our team is composed of actual guitar players. We play in our own bands, write our own music, record in studios, and gig all over the country. That means that when we present a deal in one of our articles, it will always be on a product we genuinely think is good, something we would use for our music-making.
We spend a lot of our time scouring guitar retailers for fantastic deals on our favorite gear. Not only is it our job to research and recommend the best gear in our buyer’s guides, but we’re also dedicated to helping players get the best deals for the gear they need, too. After all, the only thing better than New Gear Day is a hearty discount.
We cover a lot of the big sales events throughout the year, including Memorial Day, Black Friday, 4th of July sales, and Amazon Prime Day, and we have a good view on which products are likely to receive the biggest discounts and when the prices they’ve been in the past and which deals are genuinely worth a look.
