President Joe Biden's campaign has announced the launch of a new nationwide program called 'Women for Biden-Harris' aimed at organizing and mobilizing female voters to support his re-election bid alongside Vice President Kamala Harris. The initiative, led by First Lady Jill Biden, seeks to build on the crucial role women played in Biden's 2020 election victory.
First Lady Jill Biden is set to kick off the campaign on Friday, coinciding with the start of Women's History Month, with a weekend tour through key battleground states such as Georgia, Arizona, Nevada, and Wisconsin. The campaign emphasizes the pivotal role women play as organizers, planners, and mobilizers in communities, highlighting their ability to drive successful outcomes.
The campaign manager, Julie Chávez Rodriguez, underscored the high stakes for women in the upcoming election, emphasizing the contrast between Biden-Harris' commitment to women's rights and freedoms and the perceived threats posed by the Republican Party, particularly in the realm of reproductive rights and access to women's healthcare.
The initiative aims to leverage the power of women voters by mobilizing volunteers through organizing calls, campaign surrogates, digital outreach, and targeted advertising. The campaign's focus on reproductive rights and healthcare access is inspired by recent legal developments, including the U.S. Supreme Court's overturning of Roe v. Wade and a controversial ruling by the Alabama Supreme Court regarding in vitro fertilization.
In the 2020 election, women played a pivotal role in Biden's victory, with 55% of women voters supporting him, according to AP VoteCast data. Black women and suburban women were key pillars of Biden's coalition, while Trump garnered more support from white women, particularly those without college degrees.
As the campaign gears up for the 2024 election, the 'Women for Biden-Harris' initiative aims to build on past successes and mobilize women voters across the country to secure another term for President Biden and Vice President Harris.
