Award-winning betting content supplier BETER eyes to make a major impact at the SBC Summit 2025 in Lisbon, Portugal, with Chief Revenue Officer Chuck Robinson confirming the company is set to showcase its “most comprehensive range of content and solutions to date.”
“Across all disciplines, BETER now delivers approximately 700,000 fast-paced events per year, with up to 50 markets per event and an average operator margin of 7.5%+,” Robinson told SBC News in an interview.
“We provide all events with 24/7 live streaming, real-time data, and hyper-accurate odds, while our dedicated integrity team thoroughly monitors each one,” he added.
BETER showcases expanding portfolio across esports and sports fast-betting
Taking the spotlight at the SBC Summit 2025 Stand D240 are BETER’s flagship ESportsBattle tournaments, delivering nonstop action across eFootball, eBasketball, eHockey, and eTennis. These virtual sports titles together generate more than 500,000 events annually.
Robinson pointed to eTennis as one of BETER’s fastest-rising esports betting products: “We’re the first supplier to bring a fast-paced eTennis product to market, featuring real-world stars like Djokovic and Nadal. Since launch, demand has exceeded even our strongest expectations.”
This year’s lineup also introduces fresh highlights, including a new eBasketball EuroLeague tournament and exclusive eFootball competitions designed around the 2026 FIFA World Cup. Beyond its proprietary formats, BETER also delivers betting content for major esports titles such as CS2, Dota 2, League of Legends, VALORANT, and Rocket League.
On the traditional sports front, BETER is expanding its Setka Cup and BSKT Cup with the launch of the GTR Cup tennis series and extended coverage of official cricket tournaments worldwide. The latter now spans over 28,800 events each year across ODI, T20, T10, and T5 formats.
BETER is also investing heavily in integrity. Its new INTEGRITY+ platform leverages AI-driven monitoring, education, and reporting tools to safeguard fair play, with just 0.01 percent of matches flagged as suspicious in the past year.
The company has also strengthened oversight through partnerships with the International Betting Integrity Association and the Esports Integrity Commission, among other law enforcement agencies and sporting bodies.
These efforts, coupled with rapid product growth, have earned BETER multiple recognitions in the betting industry, including Esports Betting Supplier of the Year at the EGR B2B Awards 2025, the Safer Gambling Award at the European iGaming Awards, and Rising Star in Sports Betting at the SBC Awards Europe, alongside three shortlistings for this year’s SBC Awards.
Moving forward, Robinson said BETER is committed to innovation: “Our goal is to deliver the very best fast-betting content to bettors worldwide. By staying true to that mission, I’m confident we’ll maintain momentum and achieve even greater recognition in the years ahead.”
