Introduction
Every single Shopify store owner is trying to find a way to improve the number of conversions and customer loyalty and to make his or her store outshine the competitors in the competitive eCommerce landscape. Free gifts are considered to be one of the most effective and proven strategies. A timely and efficient Free Gift Shopify offer can be used not only to make customers purchase something but also to improve the overall experience of a customer.
Here, in this guidebook, we shall carry you through all you need to know about how to set up a free gift using Shopify, beginning with knowing its usefulness, to how to set everything up step-by-step, and tricks of the trade to get the maximum out of it.
What Is a Free Gift Offer in Shopify?
A Free Gift Shopify offer is a promotional strategy where you offer your customers a free product in case they fulfill some requirements on conditions, such as purchasing a given amount of money, visiting the shop, and using a promotional code.
For example:
- Buy a free tote bag and spend more than 50.
- “Buy 2 shirts and get a free cap.”
- The first purchase is a free sample of skincare.
This is the strategy that leverages the psychology of reciprocity. When the customers are given something free of charge, they feel more tempted to buy or come back in the future.
Why Offer a Free Gift on Shopify?
By introducing a free gift Shopify campaign, an online business has a number of advantages:
- Increases Average Order Value (AOV)—Customers will be tempted to increase the number of items in their cart in order to reach the free gift minimum.
- Strengthens Customer Loyalty—Customers are fond of getting surprises, and when it seems to be exclusive, they are happier.
- Stimulates Repeat Purchases – Free gifts are able to convert first-time buyers into long-term consumers.
- Advertises New or Sluggish Stock—Giving gifts of samples or older stocks is an effective way of trying out new products and moving old stock.
Step-by-Step Guide: How to Offer a Free Gift on Shopify,
It is time to take a closer look at how to implement a free gift promotion on your Shopify store:
Step 1: Determine Your Free Gift Strategy,,
Prior to establishing the offer, determine:
- What kind of gift are you going to give? (Sample, accessory, digital product, or gift based on discounts)
- Who will qualify for the gift? (Any customer, first-time buyer, or spender)
- How will you promote it?
Step 2: Add the Gift Product to your Shopify Store.
In case the free gift is a physical product, make a product page in Shopify:
- Click on Shopify Admin, Products, and Add Product.
- Call it Free Gift—[Product Name].
- Pricing is set to either a price of 0 or uses an app to conceal the price.
- Ensure that the product cannot be searched in case you desire it to be offered only.
Step 3: Have a Free Gift Shopify App.
You will need a third-party application since the native system of Shopify does not automatically add free gifts according to the circumstances.
The following are some of the best free gift Shopify applications:
- Secomapp: Free Gifts and BOGO—It works well with buy one, take one and conditional gifts.
- Gift Box: Free Gift Motivator—It provides tiered and real-time progress bars.
- Shopacado: Volume Discount Pricing—Perfect in the case of sophisticated rules and offers.
- EasyGift: Auto Add to Cart—Adds the free item automatically when the requirements are fulfilled.
Install either of these apps and use their setupguides.
Step 4: Set Up the Gift Rules
After installing your app, make your free gift rules. The conditions that most apps offer you to select include
- Purchase Minimum (e.g. spend $50)
- Individual merchandise or lines.
- First-time buyers only
- Automatic gift addition/manual gift addition.
For example:
Rule: Cart total is equal to or greater than $100 Add a free candle automatically.
This will make sure that your system rewards the customers automatically.
Step 5: Structure Attentive Pop-Up and Banners
Make your visitors aware of your free gift on Shopify! Design on-site promotional materials such as
- Pop-up upon page loading of the home page or product page.
- Advertise boards above your shop.
- Announcements on the cart page that indicate how close one is to the free gift.
Example message:
A free candle gift only costs you 15 more dollars!
This will encourage the customers to shop more in order to qualify.
Step 6: Market Your Free Gift Campaign
In order to ensure the success of your campaign, advertise it in several channels:
- Email marketing: Inform your followers about your free gift.
- Social media: apply attractive graphics and countdown timers.
- Paid advertising: In advertisement images, emphasize the free gift to increase the number of clicks.
- Product pages: Put a text note such as aFree Gift with every purchase over 75 dollars!
Step 7: Monitor and Maximize Performance
As soon as your free gift campaign has been launched, monitor the campaign using Shopify analytics or the native dashboard of the app. Monitor:
- Prev and post campaign sales.
- Average order value (AOV).
- Gift redemption rate.
- Customer feedback.
Tailor your approach according to the information (i.e., altering the type of gift or the threshold).
Pro Tips for Successful Free Gift Offers
- Apply Scarcity Tactic: Incorporate expressions such as Limited Time Offer or While Supplies Last to bring on urgency.
- Provide Tiered Rewards: Promote increased spending with several levels of reward (e.g., free sample with a $50 purchase, free full-size product with a purchase of $100 ).
- Add Seasonal Campaigns: Ideal in the case of a holiday, anniversary, or product release.
- Feature High-Perceived Value Gifts: Even inexpensive products may feel high-end due to a well-packaged product.
Common Mistakes to Avoid
- Failing to explicitly show gift eligibility policies.
- Setting an unachievable threshold that discourages buying.
- Failure to monitor the outcome of your promotion.
All these pitfalls will be avoided so that your Free Gift Shopify campaign will guarantee your real business growth.
Conclusion
A Free Gift in Shopify is one of the most clever promotional strategies that can be employed to create loyalty, gain new buyers, and make your store's average order value higher. The difference is that, regardless of whether you are utilizing Shopify apps or manual configurations, the focus is to ensure that the experience is pleasant, worthwhile, and an excellent reward to the customer.
