Maya Higa did not wake up expecting to question her own internet legacy. Yet during a recent February livestream, the Twitch creator stumbled onto a discovery that left her staring at chat in disbelief. For years, an animated laughing emote built from her face has been circulating across Twitch through the 7TV extension. The twist is simple and shocking. She had no idea it was being used far beyond her own channel.
The moment unfolded live. Higa noticed her face pop up in another streamer’s clip and paused. “I saw a clip from Julia’s stream and I saw my face in it,” she explained on stream. “I was like, ‘wait, I thought that was just me because it’s my channel.’” What she assumed was an inside joke within her community had quietly spread to thousands of channels.
Maya Higa reacts in disbelief as her laughing face spreads across Twitch
As viewers filled her chat with explanations, the scale of the situation became clear. The emote, hosted through 7TV, is reportedly enabled in more than 4,000 Twitch channels. That number alone was enough to leave her stunned. The animated “lmao” reaction, which features her laughing expression, had effectively taken on a life of its own.
Her chat defended it as iconic. Higa disagreed. “It’s not even good,” she remarked. “It’s not even a good emote. I feel like that’s not a good one… is this my claim to fame?” The comment drew laughs, but it also highlighted a deeper issue that creators increasingly face on platforms like Twitch. Third party extensions allow images and inside jokes to travel fast. Sometimes they travel without clear permission.
Still, Higa chose not to escalate the situation. After processing the surprise, she softened her reaction. “Is that not crazy? Why?” she said, before shrugging it off. “If people like it, I’m glad.”
Her response reflects the complicated balance streamers walk today. Digital culture moves quickly. Memes spread faster than their origins. For Maya Higa, what began as a personal emote quietly evolved into a cross channel staple. And she only found out by accident, live in front of thousands watching.
