Let’s be honest, the grown-up advent calendar has become a festive rite of passage.
Long gone are the days of cardboard cut-outs and waxy chocolate; in their place, a new generation of advents has emerged, promising everything from luxury beauty to gourmet cheese.
But if you’re truly looking to elevate your treasure chest in December, there’s one category that sparkles above the rest: jewellery.
Yes, 2025 is officially the year of the bijoux countdown. I’m talking 12-24 days of delicate gold hoops, dainty chains, birthstone studs, and mood-boosting gemstones (depending on your budget), all tucked behind tiny doors like precious secrets.
And while not technically essential, who wouldn’t want a daily dose of joy (and a bit of sparkle) to see them through the darkest month of the year?
The jewellery advent calendar has come into its own this season, and the best on the market are more than just pretty. This year, brands are offering recycled metals, ethically sourced stones, and pieces designed to be layered, worn on rotation, and treasured long after the Christmas baubles have been boxed up.
From cult London labels to demi-fine darlings and even a few designer surprises, there’s something to suit every style and budget — whether you’re treating yourself or someone else.
So, whether you’re in the market for a meaningful gift, or you’re simply over the idea of chocolate-shaped Santas, here’s our edit of the most dazzling jewellery advent calendars for 2025. If you’re going to count down to Christmas, you may as well do it in style.
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Fortnum & Mason Missoma Exclusive Advent Calendar 2025
This limited-edition, radiant gold Missoma advent featured at F&M almost looks too good to open. Almost.
Bejewelled highlights include the Amazonite Magma Gemstone Charm Bracelet, which is exclusive to Fortnum’s, as well as selections from Missoma’s cult collaborations with the likes of Harris Reed, Lucy Williams and Savi.
If Fortnum’s blue isn’t your thing, the regular advent has a green version. It’s also available in silver.
Buy now £495.00, Fortnum & Mason
Edge of Ember 12-Day Personalised Advent Calendar
Edge of Ember’s advent offering is an enticing one – with a reusable, velvet jewellery box and customisable options. Choose the perfect bracelet chain length for your recipient, as well as a birthstone and initial for added personalisation. The advent features 12 best-sellers that are designed to be layered, stacked and styled with ease.
Buy now £375.00, Edge of Ember
Joma Jewellery Advent Calendar
A great option for the tween in your life who is just beginning to explore sparkly things, Joma Jewellery’s demi-fine festive advent will bring some grown-up luxury to the festive season. Choose between gold-plated or silver-plated jewels and add personalisation for a special touch.
Buy now £169.99, Joma Jewellery
Coeur de Lion Advent Calendar
Offered in four exclusive variants, including Spikes in gold, Precious Motion in gold, Earth Mirage in gold and Wave Festive in silver, Coeur de Lion’s four-piece festive advents don’t offer a traditional countdown (due to the significantly smaller size) but they do serve as a multi-stage, decadent gift for a loved one.
Buy now £279.00, Coeur de Lion
Astley Clark Advent Calendar 2025
Featuring 12 days of festive delights, each delicate door houses a signature, endlessly wearable Astley Clarke piece that you’re sure to sport throughout the festive season and beyond. Products are crafted from 18ct gold vermeil and sterling silver, and you can expect a selection of earrings, bracelets, necklaces and shining charms. You can also personalise the included locket bracelet with an engraving and a photo.
Buy now £398.00, Astley Clark
Astrid & Miyu 12 and 24 Day Advent Calendars in Gold or Silver
Seeing a 24-day jewellery advent calendar is incredibly rare, but count on Astid & Miyu to deliver the goods. Filled with 18k gold plated sterling silver and brass with exclusive jewels, a delightful jewellery box and an included £50 voucher to spend online and in-store, you simply can’t go wrong. I like the thoughtful addition of ‘re-gifting’ stickers inside, should you be purchasing the calendar to treat both yourself and your loved ones.
The 12-day calendar isn’t too dissimilar – it still comes with a £50 voucher and a reusable jewellery box with a different design. The smaller option, however, contains black pear charm huggies and black cluster titanium studs, while the 24-day option has a lighter, brighter and more classic feel.
Buy now £345.00, Astrid & Miyu
Liberty 12 Day Advent Calendar in Gold
Right at the top of my jewellery advent Wishlist, of course, is this stunning offering from Liberty (which is, incidentally, home to my favourite jewellery counter in London). I adore the variety on offer here – from statement earrings to layer-able necklaces and bracelets from a myriad of iconic Liberty brands. The gold T-bar bracelet from Tilly Sveaas is an instant classic, while Lizzie Fortunato’s Mini Organic Hoops will go with all your festive ensembles. A truly impeccable selection that also comes with a cleaning cloth.
Buy now £895.00, Liberty
Bohomoon 2025 Advent Calendar
Carefully curated and a more affordable option than most, Bohomoon’s advent selection features sparkling rings, bracelets, lockets and more. My favourite inclusion is the heart-shaped locket which hangs from a delicate golden chain. This one features four exclusive unreleased items which advent calendar holders will experience before anyone else.
Choose between a bustling selection for ring sizes to ensure the perfect fit.
Buy now £149.00, Bohomoon
Scream Pretty Design Your Own Advent Calendar
The most interactive and personal advent I’ve seen, Scream Pretty’s ‘Design Your Own’ jewellery allows you to choose 12 pieces from 62 carefully curated styles. First, choose two pairs of huggies or charm hoops, then choose your four favourite cartilage hoops (if you don’t have a cartilage piercing, you can get an extra pair of huggies), then coose four flat back studs, followed by two studs or ear cuffs. A piercing lover’s dream.
Buy now £225.00, Scream Pretty
VOGUE Festive Calendar 2025
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Hand-curated by the editors at Vogue, it’s safe to say you’ll be entering the new year looking your best after unwrapping all 32 products in the publication’s 2025 Festive Calendar, 29 of which are full-sized. Featuring a glorious ode to Vogue House illustrated by John Biggs, this year’s calendar is home to an array of wellness-focused beauty essentials and accessories. Priced at £355, it’s worth over £1,600, and Vogue has pledged to donate £75,000 of sales to a selection of charities.
Buy now £355.00, Vogue Collection
Meri Meri x Laduree Charm Bracelet Advent Calendar
Filled to the brim with a shimmering selection of 24 charms, this jewellery advent is perfect for kids (or adults with a whimsical taste in jewellery). The box is equally as delightful as the finished product, and can be used to house the rest of your jewellery collection, too.
Buy now £65.00, Meri Meri
Atolea Advent Calendar
One of the best value-to-price jewellery advents I’ve come across, Atolea’s offering features jewellery that never fades or tarnishes – making it a rather apt investment. Each piece comes in its own luxurious velvet pouch, and all are housed in a reusable gold foil box. Pieces include perennially stylish huggies, studs and hoops as well as necklaces and bracelets.
Buy now £199.00, Atolea
