Amazon’s flagship sale is back!
And it’s the perfect moment to upgrade your tech. Sure, the discount extends to home, beauty, fashion and more, but it’s gadgets where you’ll find the cream of the deals crop.
From noise-cancelling headphones and smart home essentials to tablets, Chromebook laptops, and everything in between, there are standout offers across the category.
The retailer is doing things a little differently this year. Once a two-day sale, Amazon has doubled down on the Prime Day extravaganza. For 2025, it will take place from July 8 to 11; meaning a whopping four days of deals.
Whether you’re shopping for a long overdue upgrade or can’t resist a good slash in prices, we have curated an edit of the best electronics deals. No endless scrolling necessary, just bookmark this page for constant updates.
What exactly does Prime Day mean on Amazon?
Prime Day is simply how Amazon refers to the annual sales extravaganza it holds every summer for its Prime membership holders.
Each Prime Day, there are endless discounts to scroll through – and it has to be said, not every one of them is a true bargain. This is why we’ve done the hard work for you and sifted through, trawling through the offer to highlight only the actual steals worth your hard-earned pennies. We’ve covered laptops, kindles, clothing, fans, firesticks and mobile phones – as well as the top deals of all.
During the four-day event, there are unmissable flash lightning sales as well as discounts running throughout. But, to make the most of it, there is one important catch. You must be an Amazon Prime member to access the deals. This costs £8.99 a month or £95 a year. Fear of commitment? Try the 30-day free trial.
What do you get with Amazon Prime membership?
There’s a special offer on right now. Prime members can enjoy three months of Audible absolutely free until July 31. This includes one bestseller or new release each month and thousands of included audiobooks, podcasts and Originals.
Shop the best deals below
Apple iPad 11-inch
A device that needs no introduction, Apple’s iPad is a tried-and-tested winner. Whether you’re upgrading your old tablet or it’s your first, this is a solid choice.
Was £329
Buy now £285.00, Amazon
Shark FlexStyle 5-in-1 Air Styler & Hair Dryer with Auto-Wrap Curlers
If you’re after a multi-functional dryer and styler, the FlexStyle 5-in-1 is the tool for you.
Was £279.99
Buy now £199.99, Amazon
Google Fitbit Charge 6 Activity Tracker with 6-months Premium Membership Included
Keep your summer body goals in check with Google’s best-selling Fitbit Charge 6. The price even includes 6 months of premium membership. All for less than £100.
Buy now £99.99, Amazon
Apple 2025 MacBook Air 15-inch Laptop with M4 chip
It’s rare to see discounts on Apple’s latest MacBook Air. But, naturally, Amazon Prime Day is an exception. Right now, there’s over £150 off this 2025 version.
Was £1,199
Buy now £1029.00, Amazon
Samsung 85" The Frame, QLED
Ah, the Samsung frame. The only TV you can hang on a wall and not ruin the room’s aesthetic with a huge screen. Since it’s a premium purchase, it comes with the price to match. Right now, though, it’s 20 per cent off. A deal you won’t want to miss.
Was £1999
Buy now £1599.00, Amazon
Apple AirTag (4 pack)
The Apple AirTag is round like a coin and finished in always-appealing minimalist stainless steel and white. It measures as measly 31.9 x 8.0mm and weighs in at an almost imperceptible 11g, meaning that once ensconced in a keychain and attached to your precious things, you’ll never really notice it’s there at all.
It should be made crystal clear that this Bluetooth tracker ONLY works in conjunction with other Apple products, so if you’re into Android or any other still-existing alternative OS, this is not the tracker for you. But what it does give to those armed with Apple tech is a stunningly accurate way to reunite yourself with stuff that’s gone astray. It does this in three ways: firstly you can ‘ping’ tagged items using the Bluetooth connection between your Apple device and your AirTag. Simply open the Find My app and activate the AirTag’s built in speaker to play a sound that lets you track it down by simply following the noise. You can also activate this via Siri, if you’re feeling particularly lazy, but the bottom line is, if your tagged item is within Bluetooth range, your AirTag will make noise until you find it.
If pinging isn’t your thing, Precision Finding can point the way using on-screen arrows and directions as to the precise location of your AirTag – particularly useful if your ears are somewhat unreliable.
Finally, if one of your prized possessions is lost way beyond the reach of Bluetooth, the Apple AirTag ups its game. Utilising the entire Find My network a secure signal can be sent out over Bluetooth and detected by nearby devices in the Find My network that are in range. These devices send the location of your AirTag to iCloud, from where you can view it on the Find My app map. And there it is, ready to collect. What’s more, the whole process is anonymous and encrypted, so nobody need ever know about either the momentarily lost item.
Was: £119
Buy now £84.00, Amazon
SwitchBot K10+ Mini Robot Vacuum Cleaner
Perfect for homes with a smaller square-footage that still require a helping hand in the vacuuming department, the SwitchBot K10+ is a ‘mini’ robotic hoover which is nevertheless equipped with high coverage. 50 per cent more compact than previous models, the K10+ can easily reach tight corners and fit under tables, and is also capable of holding debris for up to 70 days thanks to its 4L base station capacity. It has an auto-recharge function which sees the robotic helping hand make its own way to its charging dock when running low on juice.
Was: £299.99
Buy now £159.99, Amazon
Dyson Airwrap i.d.™ Multi-Styler and Dryer
Was £479.99
Buy now £399.99, Amazon
Amazon Fire HD 10 tablet (newest gen)
Best for: portable streaming
The 10-inch screen of this budget tablet is ideal for watching streaming TV in bed or at a table, and if it’s content consumption you’re after, it doesn’t make sense to pay more. Despite being firmly tied into the Amazon ecosystem, you’ll be able to use it for Netflix, iPlayer and all the rest of the common streaming apps, along with Kindle ebooks and internet radio.
A case with a stand makes a good companion, so you don’t have to keep on holding it all the time, and there's no way to use it away from an internet connection, but if you’ll be camping within range of Wi-Fi then it makes for a useful travel companion.
Was: £149.99
Buy now £84.99, Amazon
Amazon Fire TV Stick 4K (Newest gen)
.jpeg)
The Fire Stick at its best, this version supports 4K and Wi-Fi 6, bringing the screen to life in your living room. Grab a bundle deal with a Soundbar for £159.98.
Was: £59.99
Buy now £27.99, Amazon
New Amazon Kindle (16 GB)
Whether you’re looking to upgrade your old Kindle or you’re jumping on the e-reader bandwagon, Amazon’s most recent release is the brand’s lightest, most compact yet – and it boasts longer battery life and glare-free screen too. It’s also available in a delightful matcha green hue. Trendy.
It’s not often you see price cuts on the latest design. So, even though it’s only 25 per cent off, it’s unlikely to be cheaper any time soon. Our advice? Take the discount while you can.
Was: £94.99
Buy now £71.24, Amazon
Apple AirPods 4 and Active Noise Cancelling
Nature sounds are great - until your neighbours start mowing the lawn or your kids are kicking footballs nearby. Apple’s AirPods Pro (4th Gen) are a sleek solution, with powerful active noise cancelling that adapts in real time to your environment.
Whether you’re on a Zoom call or deep into your inbox, they help keep distractions at bay without cutting you off completely, thanks to the clever transparency mode. The fit is snug but comfy (great for longer stints), and the sound quality is impressively sharp for both work and playlists. They’re hard to beat for work-from-anywhere focus.
Was £129
Buy now £113.00, Amazon
GoPro Hero 13 Black
Best for: making movies
GoPro’s latest is an action camera that can be strapped to your helmet and record while you’re doing something dangerous or taken underwater to a depth of 10 metres - if you need to go deeper, waterproof housings are available. It also features a hydrophobic lens cover to shed the liquid quickly once you surface - or if you’re out in the rain - so that your video footage remains crystal clear.
The Hero 13 Black’s 8:7 aspect ratio image-stabilised sensor produces 5.3K video and 27MP photos, and there are lens mods available if the images created through the main wide-angle lens aren’t to your taste. Mix this with full wireless connectivity, plus screens on the front and rear, and you have a potent content-creation tool that can shrug off the water.
Was: £399.99
Buy now £281.98, Amazon
Ultimate Ears MINIROLL Ultra-Portable Waterproof Bluetooth Speaker
It’s loud. It’s tiny. It’s bassy. It’s waterproof and dustproof. It’s lightweight and it has over 12 hours of battery time. Basically a portable speaker which does it all. And, thanks to Amazon’s sale, it’s currently nearly half price.
Was £69.99
Buy now £39.99, Amazon
Sony WH-CH720N
Best for: Sony for a steal
Sony is a brand that needs no introduction. And while it may no longer be the striding all-consumer-tech colossus it once was back when it lent its hand to phones, laptops and TVs, when it comes to personal audio, the big S is still winning over the fans. Especially now that said person's audio is more affordable than ever.
In this instance, I speak of the WH-CH720N over-ears that became available much earlier this year. Priced at just under the ton mark on release, savvy ear-users can now pick these up for just £64. No, your eyes do not deceive you.
So, what do you get for this next-to-nothing, cost-of-living-pleasing price? For a start, a relatively minimalist-looking pair of ear-huggers with all the requisite buttons required to play and pause, skip back and forth, adjust volume and answer calls placed neatly on the right earcup. Which sees to the basics. Then you have Bluetooth 5.2 offering both a reliable connection and multi-point to keep your essential gadgets paired up. Effective ANC keeps unwanted racket at bay, while an Ambient option lets you allow some sound in on the off-chance you need to keep an ear out.
Then there’s the sound. Featuring a more diminutive set of 30mm drivers, what they may lack in scale is more than made up for by the inclusion of 360 Reality Audio which works to surround you in a nicely balanced bubble of audio that lends your music a welcome feel of space, helping to fend-off the annoying but inevitable issue of listening fatigue.
Light too, at just 192g, they may not be the most comfortable cans I’ve had clamped to my noggin during the course of these reviews, but for £64, they’re more than acceptable.
With the Sony Headphones Connect app available to make minor adjustments to set-up, quality, relatively expense-free ANC is now available for the masses.
Was: £99
Buy now £69.00, Amazon
eufy Omni C20 Robot Vacuum Cleaner
Still vacuuming your own floors? Pah! It's time to recruit the robots to do the boring household chores. This robot vacuum will not only clean your floors of everyday dirt and grime, but it can mop too, offering a superior clean - and all without barely lifting a finger. It will also empty itself when the job is done. You'll wonder how you lived without it.
Was: £599
Buy now £379.00, Amazon
Anker Power Bank, Compact Portable Charger (PowerCore 10K) 10,000mAh Battery Pack
There’s never a bad time for a new portable charger – especially when you can make the most of nearly 30 per cent off the RRP. Anker’s range is one of the best on the market, and this one, which weights just 8.6oz, can give your phone two entire charges.
Was £17.99
Buy now £12.99, Amazon
Vax SpotWash Duo Spot Cleaner
The original Vax SpotWash Duo makes a versatile and efficient addition to any home cleaning arsenal. It features a range of additional anti-microbial tools, as well as a self-cleaning function that flushes the inner hose clean after every use – so keeping your home smell- and stain-free has never been so easy. While this machine is relatively lightweight, coming in at a mere 3.9kg, it is also equipped with a long-reach hose so that you don’t have to lug the device into each corner of the room that you’re working on.
Was: £139.99
Buy now £84.00, Amazon
Soundcore AeroClip
If you’ve never encountered open ears before, you’d be forgiven for thinking that the sound might be a little lacklustre. But be reassured, the little AeroClips produce a full-on dynamic performance, with clear, natural audio that you’ll know from your in-ears, alongside a beefy bass response courtesy of some nifty virtual low-end excellence. Yes, the experience is initially very alien to what you may be used to, but most ear users will find they adapt quickly to ‘sorting’ the differing AeroClip and outside audio signals naturally and organically.
Controlled on-ear via intuitive tap technology, the Soundcore app also allows for inbuilt or custom EQ settings so that you tailor your tunes to suit, and available in Black or Champagne Mist finishes for the minimalist or fashionista, they’re stylish to boot.
For those who enjoy music on the move, hate having to overhear others existing, but who also wants to keep an ear to the ground on ambient audio – the open-ear is the obvious choice, and looking at those Valuates figures, there are many more musical misanthropes like me out there too.
Yes, they’ll always be those who want the best in ANC over-ears in order to cut off every audio agitation of the outside world completely and utterly, and for those, there are excellently reviewed options like these. But for those of us open to new auditory ideas, those of us open to fresh possibilities in musical fidelity, those of us open to unclogged aural canals, there is the exploding-wide world of open-ears; and the AeroClip from Soundcore is a prime contender for you clip consideration.
Was: £129.99
Buy now £109.99, Amazon
