Black Friday is returning this November, but there’s no need to wait until then to get a great deal on one of the best smartphones. From now until the sale officially kicks off, I’ll be tracking the best discounts on top-rated smartphones, to help you upgrade for less.
Whether you’re after the new iPhone, switching to a Google Pixel or pining for the Samsung Galaxy S25, Black Friday sees discounts applied to mobile phone contracts at the major carriers as well as direct savings on some handsets.
If you’re not sure which smartphone is right for you, check out our expert guide to the best phones – it’s jam packed with hands-on reviews of top-rated models. We’ve also tested the latest raft of iPhones – from the Pro and Air devices to the regular iPhone – which were released just this month.
Whatever you choose, in the run-up to the Black Friday sale, I’ll be dutifully rounding up the very best early phone deals as they land, with a keen eye on both SIM-free handsets and contract offers.
When is Black Friday 2025?
Black Friday falls on Friday 28 November this year – the day after Thanksgiving in the United States. The deals will continue to roll out across the weekend and through to Cyber Monday on 1 December. However, if previous years are anything to go by, the offers will kick off a lot sooner and hang around a little longer after the official sale dates.
What phone deals can you expect on Black Friday?
Black Friday is a feeding frenzy for phone deals, with retailers such as Amazon and Currys slashing prices on SIM-free handsets. Last year, the biggest savings were on slightly older but still brilliant flagship models. One of the best deals of the sale was on the superb Google Pixel 8 Pro, for instance, which was cut by a massive 50 per cent.
It's also a busy time for network providers. Expect to see competitive contract deals from the likes of O2, Vodafone and EE, who will be out in force with lower monthly payments, reduced upfront costs or bonuses such as extra data to entice new customers.
Why you can trust us to find the best phone deals this Black Friday
At IndyBest, we test the top smartphones year-round to bring you launch-day reviews, assessing everything from camera performance and battery life to long-term value. This means we know a genuinely good phone deal from a dud, and we won’t recommend a discount unless the device itself is worth your money.
The best early Black Friday phone deals to shop now
For more Black Friday tips and tricks, read our comprehensive guide to the best deals to expect
